During the quarantine, we have lost the habit of makeup, and now we have to not only re-learn to perceive ourselves with a painted face, master fashion trends and get acquainted with new products, but also answer the rhetorical question: “What is all this for?”
A few weeks spent in self-isolation have changed our attitude to many things. Including personal care and makeup. In the matter of oiling our skin, we have reached new heights, tried many masks, mastered various types of face gymnastics, yoga and self-massage of the face in online lessons that were saturated on the Internet.
Many even learned how to prepare scrubs and wraps from improvised means on their own, as well as masterfully get rid of rashes and irritations due to a medical mask.
With makeup, the situation is exactly the opposite. We are used to painting. Mascara, lipstick, shadows were out of work in self-isolation. And if at the beginning of the quarantine, the girls put themselves in order, if only for the sake of zoom conferences, then closer to the middle of the remote work, they increasingly began to forget about it.
“Almost every day I discussed with my friends what make-up I would do and what I would wear to our first meeting in a cafe. It was a kind of anti-stress – along with dreams of the sea or full-fledged shopping, ”says 37-year-old Victoria, a public relations manager.
And although the same Internet was bursting with advice on maintaining relationships and creating a sexual image, few people complicated their home life with makeup. As a result, what psychologists so zealously called us to did happened – we accepted ourselves as we are. No embellishment or extra decoration.
On the one hand, this is a plus and getting rid of long-term addiction. Leaving the house with a bare face has become a common thing even for those who used to perceive the trash can as an excuse for a full-fledged make-up. Freedom and naturalness in the perception of one’s own appearance is one of the few advantages of being away from the crowd.
And yet cosmetics have not lost their significance. Yearning for decorative cosmetics and finding that very inner freedom in perceiving themselves, many began to make up brighter, more carefully and not shy away from experiments. Fortunately, while we were forced to be celibate, a lot of bright new products went on sale, which marked several revolutionary changes in make-up fashion at once.
Read my lips
“Intricately painted”, well-designed mouths, different types of gradients, multi-color, contrasting contour are categorically out of fashion. The lips should not look like they were drawn separately and glued to the face. But the effect of a “kissed”, blurry mouth has also lost its relevance. Carelessness and thoughtlessness are unacceptable.
To achieve a stylishly natural outline, apply lipstick, not reaching a millimeter to the edge of the lips. And then with a round eyeshadow brush or a cotton swab, stretch and blend the product. So the contours are fashionably blurry, but worked out. This technique will help to adapt any bright shades to a daytime or business look. If there is no time for shading, make up only the upper lip, and then close your mouth tightly, distributing the color from above and below. Get natural and fashionable.
As for the palette, all shades of berries are in fashion – raspberry, blueberry, watermelon, currant. In textures, on the contrary, either extremely matte or emphatically lacquered lips are relevant. But this is only if you want to be trendy. The make-up freedom we have gained allows for a soft glow, a muted gloss, and just a smear of balm on the lips.
In general, what suits the mood is fashionable. Want to remember last year’s gradients? Accentuate the middle of the mouth with a darker color in a sought-after Asian style. Or vice versa – highlight the center of the lips with a highlighter. Moreover, it will give them volume. Especially if the bend of the lips, the so-called “Cupid’s bow”, is made a little lighter and more radiant.
Focus on the eyes
Mascara and liners are the undisputed make-up stars of this season. Makeup artists once again shifted the emphasis in makeup to the eyes, bringing into fashion bright shades, a new technique of arrows and ignoring the seemingly eternal smoky eyes.
Eyelashes have become the dominant feature in makeup. Paint over them carefully, from the roots, without weighing the tips – this is one of the reasons for shedding the product. No glued, puppet, “spider legs” – they are out of fashion. But the emphasis on the lower eyelashes has returned, as well as on colored mascara, the shade of which is chosen according to simple rules: brown for gray or blue-eyed blondes, lilac for gray-green eyes, blue for brown. If you are shy before the color extravaganza, combine multi-colored mascara with black on the roots or tips.
The changes also affected the technique of making arrows. They should not be short and slurred. Either draw thoroughly, going half a centimeter beyond the outer corner of the eye, or blend over the eyelid without leaving its limits.
Not too sure about your relationship with the liner? Then outline the sketch of the future arrow with a pencil using a regular plastic card. Attach it to the lower corner of the eye, as if continuing the line of the lower eyelid, and draw the desired line of the desired length. And then enhance the effect with eyeliner.
Shadows this season also applaud our inner freedom: shining, bright shades are in fashion, including all the nuances of blue. In any intensity and shade – azure, cobalt, blue. Make-up artists call it the “new black” in makeup and advise applying it both on its own and in a duet with other colors.
Skin to envy
It seems that the trendsetters of this summer were guided by those who, in the heat, cannot even hear the phrase “foundation cream”. Our skin is allowed to “breathe deeply” without a full layer of these products on the face.
Naturalness and radiance are the key words of the season. Care and proofreaders will cope with the shortcomings. Entrust the sun glare on the cheekbones to the highlighters. And matte – to napkins and powder, which is experiencing a rebirth: new items in this segment came out at once from several brands.
The only thing these products can’t provide is solid UV protection. Therefore, it is worth getting a day cream with a high SPF or applying fluid screens to the skin, which are in the assortment of many brands.
But still, foundation creams remain the most reliable assistant and protector. Moreover, their latest generation has weightless textures, endowed with the ability to matte, moisturize, protect, and most importantly, illuminate and smooth the skin.
At the same time, due to the special polymer structures in the composition, such products are completely imperceptible on the skin, adjust to facial expressions, and sometimes even slightly cool. So all her rights and freedoms will be fully respected.