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Today, most consumers use their mobile devices to access the Internet and find nearby places to eat.
Having a presence on the Internet is essential, however, appearing on Google or Bing is no longer enough. The competition is very high, and standing out above the rest is by no means an easy task. Given this perspective, what can hoteliers do to increase their sales?
More and more restaurants have begun to do what is known as “SEO local“, Which is nothing more than developing a set of strategies that will allow your store to appear above the competition when a consumer searches, for example,” restaurants in Madrid “.
Now, What exactly is local SEO? Although they are usually experts in digital marketing who carry out this type of task, then we are going to try to explain the operation of this branch of marketing. Pay attention:
What is local SEO?
Before explaining what local SEO is, it is necessary to do the same with SEO (Search Engine Optimization): We can define it as the study of the operation of the algorithms and criteria used by the main search engines (Google and Bing) to position content.
In other words: what you have to do to make your business more visible in the digital environment.
Explained what SEO is, what do we mean when we talk about local SEO? Basically, consists of making your business known in a certain geographical area.
To give an example: let’s say you have a small Italian restaurant in Lugo. You’re hardly going to get that, when someone searches Google “Italian restaurants”, your location appears. However, thanks to local SEO, you can achieve that, when a consumer searches on Google “Italian restaurants in Lugo”, your restaurant does appear among the first.
How can I position my restaurant on Google and Bing?
As we have already pointed out, it is usually local SEO experts who carry out this type of practice. However, below, we are going to give you the main tips to keep in mind:
1. Complete the Google My Business form
By completing the Google My Business tab, you can geoposition your restaurant. Now, if you are not familiar with this platform, don’t worry: Google makes a series of free courses available to everyone, including the course Digitize your business step by step with Google My Business. This course only lasts an hour and a half, and it will explain everything you need to know.
2. Ask your trusted customers to value your business
In addition to doing it on Google My Business, it is important that you ask your trusted customers to leave you positive comments on specialized platforms such as TripAdvisor or TheFork. And of course, politely respond to users who add comments (even when it comes to negative comments).
3. Do not neglect the quality of your website
Today, most restaurants have a website. However, there are not so many who keep it updated, publishing quality images and content, and even a blog. In this sense, the web is more than an online showcase, or a place to host your online menu, and both Google and Bing positively value the constant updating of the web (for example, with content) when it comes to positioning it.
4. It is essential that your website is responsive (adapted to mobile phones)
Finally, it is essential that your website is responsive. That is, it is adapted to mobile phones. Keep in mind that, in the restaurant sector, most consumers use their mobiles to search and compare restaurants. And, of course, it is important that your website loads fast.
In short, applying these 4 aspects will help you enhance the visibility of your business, increasing, as a consequence, the number of sales in your store.
We hope that these tips will help you get new customers and, finally, remember to access our blog to keep up with the latest news.