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Display screens to eliminate uncertainty
Have you ever been to an airport and think, “I want to eat at a restaurant before my flight, but I’m not sure if I have the time”?
People who travel a lot always eat according to their flight schedule or when they find somewhere on the road.
A “order and take” trade usually wins, as you can be sure of getting at least something.
Usually this dining experience is short and straightforward – it involves finding a quick place to sit down and eat as quickly as possible.
Does all this sound familiar to you?
What is a restaurant metrics screen?
Technology is available that shows all potential diners on a screen outside the restaurant, how long until lunch. This little innovation allows your customers to make an informed decision about whether they have time to dine at the restaurant based on when their flight departs.
By submitting this information, the restaurant can win more customers, trusting they have time for dinner.
This is a very useful gadget for restaurants close to places like airports, where people have little time. These displays work by using kitchen display technology, which records how long each meal takes to prepare in the kitchen. Since it displays the data on a screen in front of the restaurant, customers can make a decision before entering.
What if the service time is high? Won’t that drop the new customers and negatively affect your business? Yes, it could, but it’s not as bad as the positive impact it will have on your reputation if it takes you to serve your customers as long as the screen said.
Waiting times in the restaurant
The key is to make the service times are as low as possible and facilitate consumer choice. There are many tips and tricks restaurants use to ensure this is the case.
- A kitchen display allows for more efficient and effective operation. A good kitchen solution will help schedule and coordinate orders to help the operator keep service times low.
- Some restaurants reduce their menu specifically for these settings, so they can eliminate dishes that have long cook times and ensure serving times are as quick as possible.
- Sophisticated food storage solutions can allow operators to cook items ahead of time and “keep warm” with excellent quality. There are even products that allow chefs to keep a freshly fried egg for more than 30 minutes and still retain the liquid in the yolk.
- There are technological solutions that allow the restaurant to predict the correct number of items to keep hot during the day, thereby reducing waste.
Knowing service times will entice customers to spend more money on a full service experience compared to a full service operation. “Take and carry”.
Keeping your clients well informed builds trust. If you respect your clients’ time, you build trust and that trust increases your profitability.
Minimizing unknown factors is the key to helping consumers make better decisions.
If you only have 45 minutes, do you have time to sit down and eat? This is exactly the information you need to make an informed decision.
Would the “order and carry” concept win if you had this knowledge?
Conclusion
The future is bright for people who are always in the grip of time. Tech companies have come to realize the logistics faced by travelers looking for food, and some startups are investing in technology to allow diners to order ahead.
At the terminal, restaurateurs can help ease anxiety over length of service by including order display screens.