Dior’s first makeup product was lipstick. In 1945, the artist René Gruau conveyed her sophistication and femininity, and today these qualities of Dior Addict are personified by the magnificent Kate Moss.
From April 15 to May 3, on the 1st floor of the Central Department Store in the Atrium area, on a specially installed podium, a team of professional Dior makeup artists helps to choose one of 44 shades of new lipstick, and also conducts master classes on creating an image in the style of Kate Moss and Dior Addict. Guests are offered express lip makeup and a photo taken by a professional photographer. For the first time, TSUM visitors are offered a special manicure service using new shades of Dior Vernis varnish.
In addition, on April 26 and 27, a runway make-up show will take place with the participation of international Dior makeup artists Junior Cedeño (Spain) and David Fritzi (Italy), as well as a team of leading Russian makeup artists: Vyacheslav Sasin, Marina Hitushko, Ekaterina Konovalova. Craftsmen will create Dior Addict-style looks for professional models; the show will conclude with a red carpet fashion show. Visitors will receive a festive buffet table, and buyers will receive compliments from Dior.