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Advertising is important to any business, it is something that no one can deny. But advertising in bars and restaurants is different: it does not end when the customer enters the business, on the contrary, when the customer enters, you must provide information and entertainment from that moment, until they finish eating.
What information do your customers need?
Well, in a bar or restaurant you need to tell them what foods or drinks you offer, promotions, new menus, schedules, events. For example, if in your bar you put the League games, you may want to announce the next game time, schedule, and the promotion.
What is the solution?
Dynamic marketing, or as it is known to many, digital jail, digital signage or digital signage. It consists of providing information through audiovisual media, such as television or monitors, even tablets in restaurants and bars, wow, what we all know as digital jail for bars and restaurants.
In these devices, they can transmit information to a highly segmented audience, and be in constant contact with them.
Advantages of using digital signage for bars and restaurants
If you have doubts about why you should invest in digital signage in your bar or restaurant, we tell you the advantages that you will get by doing so, just a few of many:
- You will better communicate your products / services to an audience that is already interested in your business
- You will show a greater number of messages at the same point, giving variety to your clients, and greater creativity in them
- You can segment your ads by schedule, for example, advertise the league at night, and family or employee promotions in the afternoons.
- You save money on physical signage, since you simply won’t use it or it will be significantly reduced.
- It will be easier to retain customers
- Provides an aura of modernity and professionalization of the business that those who continue to use posters or blackboards do not have
The main providers for digital signage for bars and restaurants
We do not want to leave you with honey on your lips, and we will go a step further. The task of looking for suppliers or manufacturers for your digital signage is perhaps difficult if you just discover the subject. We want to help you and we offer you the list of the best and most well-known suppliers of digital signage in Spain.
Tecnilógica PosterDigital
It is a Spanish company specialized in digital prison, and its clients include Renfe, Ono, BBVA, Antena 3 and Adecco.
They have created their own software to perform the functions of digital prison, as simple as any app you find on your mobile, and it is compatible with all types of devices and operating systems: SmartTV, webOS, Android, etc.
They think of all types of business and have services from € 13 per month.
Charmex
It is a company that has an excellent reputation as a specialist in audiovisual solutions, and has been in the market since 1986, knowing in depth all the possible solutions and their journey over the last 30 years.
It has a department only to provide solutions for digital signage to all types of businesses, including, of course, bars and restaurants, having created software that controls information from any computer, and with simplicity for all types of user.
Samsung SMART Signage
The South Korean brand is a leader in audiovisual solutions almost all over the world, constantly innovating, and the digital prison market was not going to be a market that it does not take into account.
Do not think that it is something for large stores, Samsung has services for all types of businesses, from a small bar to the New York airport.
Its dynamic marketing solution is impressive, and we will only show you a few key aspects, because what it offers is very extensive:
- The screens have an exclusive Samsung chip to broadcast videos in the best quality
- Convert any video or image of any quality into HD
- Adjust the brightness according to the lighting, automatically
- Integrates with players, computers and all kinds of devices
- It has software for content creation
View the Plexus
Plexus is a company with a presence in more than 10 cities around the world, and its objective is to provide solutions to companies in the field of telecommunications. For the digital prison he created anblick.
anblick is a comprehensive application for digital signage or digital prison, it has the advantage of having pre-designed content, in the cloud and its compatibility with a number of devices.
The best thing is that anblick has highly segmented its service and has a solution for each type of company, distinguishing one leisure business from another, for example, located in a shopping center.
Movistar Digital Signage
Since Movistar bought Canal +, it has become a comprehensive solution for bars and restaurants: it offers entertainment highly focused on specific audiences (football, bullfighting, movies, etc.), and if you add to that the company’s ability to use your devices To provide dynamic marketing, you have a complete solution.
Needless to say, the reputation of Movistar, a telecommunications monster. Its service offers the possibility of using the system from a USB, wireless connection, and improving your results with a webcam, and that everything is fully customizable.