Delaviuda comes home freezing us all year

Delaviuda comes home freezing us all year

Delaviuda Confectionery Group and La Ibense Bornay sign an agreement for the production of frozen desserts

The tradition in the elaboration of Ibense Bornay, the oldest ice cream company in Spain that was born in San Lucar de Barrameda, Cadiz in 1892 and the experience of the market and customer that it brings Delaviuda, come together to produce a wide range of ice creams and frozen cakes under the umbrella of the La Confitería Delaviuda brand.

The publicity campaign of the homologation is known to all and also owned by the group “The Almond Tree” coming home for Christmas. Now this production alliance, in a real return to the annual food market by the Delaviuda group, filling our refrigerators and freezers with delicious sweets to consume as dessert, or as a snack.

This union of the two companies in the manufacture of the product makes it possible to pool experience and know-how to achieve the best lever in the competitive world of frozen desserts.

Production, logistics and commercialization of the products are united in the figure of Ibense Bornay, while Delaviuda Confectionery Group, through the granting of a license to use its brand, The Delaviuda Confectionery, will be present in the artisan frozen confectionery segment, providing its recognition and prestige in the market.

Building a sweeter world

The clear objective that Delaviuda Confectionery Group began years ago to achieve a seasonal adjustment of its confectionery business in Spain has a new milestone with this brand production and marketing alliance.

Among the new product references that we will see on the market in the coming months are:

  • La ice cream range, with flavors of Nougat, Mscarpone Cheese with chocolate, Crunchy chocolate Nougat, and Cream with Marquesas, an ode to the traditional products of the old nougat …
  • In the range of cakes for now the varieties of nougat and nut cream will be marketed.

The distribution of the aforementioned products will be carried out both in Retail and in the Horeca channel in order to expand the scope of the brand to the entire scope of consumption of these types of product, both in the homes of individuals as well as in the hotels, bars, cafes and restaurants.

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