Dare to make a bold gesture: why are we afraid of bright makeup?

Agree, bright shades against the background of November grayness attract the eye and cheer up. It would seem that the easiest way to color a gloomy day is to make a catchy make-up. However, many women bypass colorful palettes of shadows, and red lipstick is taken out only on occasion.

Although some have very cheerful means in their arsenal. But they gather dust without work and cause only remorse. Indeed, most often they are acquired in the mood or succumbing to the persuasion of consultants. These virtuosos know how to convince us to buy a couple of current new products. But they do not think that most girls do not know how or are embarrassed to use them.

“I go into the store and I can’t help it,” says 37-year-old Natalya. “You want fuchsia lipstick, blue nail polish, or purple mascara.” The consultants tell you what colors are relevant this season and how to use them to make your eyes more expressive and your lips more seductive. They sit in a chair, paint. It turns out stunning. Mesmerized, I walk out with a package of avant-garde products that I will never use in my life. In principle, I am shy in front of such juicy colors.

Many understand her concerns. On a subconscious level, it seems to us that neutral or classic makeup is a safe zone. He forgives certain flaws and does not cause irritation of others. Whereas with saturated colors, any error will be noticeable.

“My mother was from a simple family,” says 42-year-old Lyudmila. – I worked in a factory, wore chintz dresses and did not use makeup. But still she had the only lipstick. Brick red, in a gold case. Sometimes my mother sat down in front of the trellis, brought lipstick to her lips, tried it on her wrist, but never painted. It seems that for her it was a symbol of hidden freedom, something that she could never afford due to modesty and fear of gossip. Such indecision is not uncommon today. How to cross the line?

Feel free to fight

Lancôme Artistic Director Lisa Eldridge believes that there is no need to fill your head with unnecessary rules: “In makeup, you need to trust emotions, especially when it comes to choosing lipstick. After all, she draws attention to herself in the first place. I explain to women who ask how to decide on a bright shade that you need to focus on your feelings. One color always attracts you more than another. Apply it and see the effect. Does it make the face radiant and the image dynamic? If yes, buy! And feel free to use it.”

Of course, with bright makeup you need to follow certain rules. But if a neutral look requires an ideal complexion, then a bright accent, on the contrary, can divert attention from shortcomings. The main thing is to master some tricks. For example, if you paint your lips with bright lipstick, then try not to make the layer dense and thick – stretch the color from the center of the lips to the edges. Blot off excess with a tissue. Outline the outline with a cotton swab. To prevent lipstick from spreading, first use a concealer.

Any makeup artist in the store will be happy to give you similar advice. The main thing is not to be silent, but to shake all the information out of the pros.

From the creation of the world

The desire and intuitive ability to apply paint on the face goes back to the archaic traditions of civilization. We can say that when a primitive woman decided to pinch her cheeks and bite her lips to become more attractive, the era of bright makeup began. It has become a kind of language, a means of non-verbal communication with the outside world.

It is generally accepted that a woman uses makeup to attract a man, but in fact this is not entirely true. It rather turns to internal resources. A bright make-up can act as a mask under which we hide our fatigue or insecurity. Or it speaks of the desire to show readiness for life changes. “Look, I’m different, capable of much,” the girl seems to say, summing up her eyes with an indigo shade liner. Such a gesture fills with confidence, a sense of comfort and security.

With a full parade

This season favors experiments with makeup. Dior and Givenchy two-tone lipsticks allow you to try your hand at lip art in one move. Modern resistant pigments do not roll, do not spread and are well layered. This means that there is less risk of making a mistake and turning makeup into a meaningless mess. Moreover, if we talk about the eyes, then the main trend of autumn – bright graphic eyeliner or dense shadows for the entire eyelid without halftones and shading – does not require special skills.

The most popular colors are blue and red. Not ready for that kind of accent? Try blue mascara. For example, YSL Beauté has Mascara Vinyl Сouture in nine glossy colors including indigo, emerald and gold. Are you still shy? Well then, maybe the story of 25-year-old Ekaterina will push you to experiment?

“I was invited to a party by a handsome young man. I decided to buy a new lipstick in the usual pink shade. But in the store, the consultant suggested that I apply makeup from the YSL Beauté collection. At first I refused: I was afraid to seem vulgar. But in the end I decided on greenish shadows and scarlet lipstick. And she did not lose: at the meeting, the guy said that he was happy to see a girl who does not hesitate to stand out from the gray mass. Result? We are still together! And the contents of my cosmetic bag are regularly replenished with juicy shades.