Vodka is produced from Lux class alcohol and softened artesian water by the First Blending Plant in Tula and Topaz in Pushkino, which are part of the Russian Alcohol holding. There are three positions in the line: “Cranes”, “Cranes” Special and “Cranes” Silver.
Historical reference. The joint stock company was founded in 2003. In addition to Topaz and Tula’s First Blend, it included the Georgian Ushba Distillery, the Novosibirsk Sibirsky Distillery and the St. Petersburg plant Bravo Premium, which produces non-alcoholic and low-alcohol drinks. Russian Alcohol owns the Parliament, Zubrowka and Zelenaya Marka brands, which became the best-selling vodka in Russia in 2011. Then the “Green Mark” accounted for almost 10% of the total market volume of 80 million decalitres.
In 2009, the shares of Russian Alcohol were bought by the Polish corporation Central European Distribution Corporation for $1 billion. And in 2013, the owner of the alcohol holding ROUST, a major Russian businessman Rustam Tariko, became the main shareholder of the holding with a thirty percent share of shares in it. A year later, he became chairman of the board of directors of CEDC and its interim president, who controls the company’s operations in Russia.
The Polish corporation also owns the Parliament and Whitehall enterprises in Russia. And the share of products in the Russian alcohol market in 2016 was 10%. CEDC-controlled brands – Marusya, Parliament, as well as Bravo, Gordon’s, Doza (low alcohol drinks) are supplied to Poland and the CIS countries.
Interesting Facts
In February 2006, the presentation of Cranes took place at the ProdExpo exhibition, and already in November, vodka entered the top ten best-selling brands in the Pyaterochka and Metro retail chains.
In 2007, the brand was named the most memorable vodka brand by Proryv, a social research company.
According to Rosstat, Zhuravli was the leader in the subpremium segment for two years in a row – in 2008 and 2009.
The drink has an environmental certificate, confirming that it contains 5 times less harmful substances than prescribed by the regulations.
In 2011, according to Forbes, vodka with a sales volume of 8,4 billion rubles was included in the rating of the best-selling Russian brands.
Since 2010, the brand has been the official sponsor of the Zhuravlinaya Rodina nature reserve in the city of Taldom, Moscow Region.
Types of vodka Cranes
“Cranes” (40%). Prepared and cleaned components are mixed using the unique “Ruchey” technology: under high pressure, which ensures perfect uniformity and softness. This is a transparent drink with a classic aroma, mild taste and a warming aftertaste. Chilled to 6-12 ° C, vodka is served with hot dishes and snacks, with pickles, game and pancakes. Neutral aroma and taste allow it to be used in alcoholic cocktails.
“Cranes” Special (40%). Crystal-clear drink with a delicate aroma, in which you can hear notes of spicy star anise and tart rowan. Mild taste with a light lemon tint, warming aftertaste of medium duration. Serve chilled with vegetable and meat dishes, hot and cold, with appetizers, pickles and game.
“Cranes” Silver (40%). In the recipe, in addition to luxury alcohol and silver-filtered artesian water, there are special components – honey and lime-colored infusion. Therefore, in the delicate aroma of the drink there are sweet notes of lime blossom tea familiar to many, and in the taste there is a honey tint. Chilled vodka is served with meat and fish snacks, pickles and mushrooms, hot dishes of Russian and other national cuisines.
