The “theme” of Avon Spotlight was people’s fascination with the world of celebrities, the desire of many to be famous, to get under the lights of flashlights and spotlights, and the sensations that overwhelm a person at that moment. Hence the product slogan: Spotlight – Step Into It Step Into It.
The scent, according to the creators, will help emphasize that special feeling that arises when you are in the spotlight. The Spotlight formula is known to be developed by International Flavors & Fragrances. It is based on notes of mandarin, bergamot, white freesia, mimosa, tuberose, musk and sandalwood.
Their choice of “face” for Spotlight at Avon is simple: according to Tracy Haffner, vice president of marketing for Avon, “
The fragrance will be released in a single volume – 50 ml.
Based on materials
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