The creator of Make Up For Ever, Dani Sans, was close to show business circles and from the very beginning wanted to release cosmetics that would suit both filming and everyday life. The idea was a success, both makeup artists and ordinary customers fell in love with the brand – first in France, then in America, and since this spring – in Russia.
The other day the company presented HD High Definition Complexion – all products in it even out the skin, while not turning the face into a mask and withstand the test of sixfold magnification.
At the presentation at Bosco Bar, the journalists decided to show the “product with their face” – we could observe the entire make-up process simultaneously “live” and on huge monitors with high resolution.
For greater clarity, the makeup artist applied cosmetics to only one part of the face, so that in the end it was possible to compare the result before and after.
In the beginning, to even out the complexion and get rid of redness, he used a base High Definition… It is available in six shades – from white to greenish – so you can find the right tone for any skin.
Then it was the turn High Definition Foundation – it has 15 shades. The make-up artist applied the tone with a special brush and a sponge of an unusual triangular shape (it is very convenient to paint over the chin line and the wings of the nose).
The left side of the face became more and more even with every minute, even small wrinkles under the eyes disappeared.
The show is over High Definition Powder with a very pleasant silk-like texture. But the color of the product caused some concern: what if the face after it would become unnaturally white, like that of Japanese geishas? Moreover, especially for the powder, they created a very beautiful black and white brush with a suspicious name Kabuki.
However, nothing of the kind happened, only the skin became completely smooth, but at the same time its structure was still distinguishable (on the monitor, of course) and even a blush was visible.
I must say that all the people walking along Red Square, where the windows of the cafe overlook, could enjoy the process with us. Which they, of course, did. Moreover, in addition to the achievements of the cosmetic industry, Vanya Urgant, who was having dinner at a nearby table, apparently with his girlfriend, appeared to their eyes.
Some passers-by were so amazed by what was happening that they froze for a long time in front of the windows, apparently admiring the view of Vanya, chewing selflessly. And when the couple left the cafe, several girls stood motionless, following them with their eyes, until they disappeared from view.
All funds cost around 1000 rubles and are sold in , there is a corner Make Up For Ever, as the consultants joke, measuring 33 square meters. However, it accommodates a wide variety of cosmetics, including a huge eyeshadow palette, a variety of brushes, and absolutely stunning feather lashes.