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Cosmetics manufacturers like to give status to their products. They do this with the help of packaging design and the inclusion of unusual components in the formulas – for example, such expensive ones as colloidal gold.
What is colloidal gold
The reason for the gold beauty rush is simple – products with gold (and platinum) nanoparticles have appeared in the assortment of Korean cosmetics manufacturers, which have become one of the main suppliers of new trends.
Thanks to the Koreans, the once elite gold creams and masks have become available to the masses. Naturally, the user has a question, why is gold useful for facial skin?
This solution is used in various fields (not only in cosmetology), in particular, in medicine for diagnostic purposes. By the way, the colloidal solution is not yellow, but intense red.
Gold is a girl’s best friend.
Often there is such a thing as “chelated gold” – this is a complex compound in which gold plays the role of a central atom.
Useful properties of gold in cosmetics
It is believed that gold has a beneficial effect on the skin, especially withering. Namely:
stimulates the skin’s ability to heal itself;
softens;
promotes detox.
What components are combined with gold in cosmetics
Any formula can be enriched with gold, but there is a set of components that are combined with it more often than others.
Hyaluronic acid.
Collagen.
plant extracts.
Funds overview
In addition to colloidal gold, cosmetics contain innovative substances, about which we can safely say that “they are worth their weight in gold.” And the effect of these components is similar to the effect of gold: they soften the skin and give it a stimulus to recover.
Cream for the neck, décolleté and oval face Neovadiol Phytosculpt, Vichy — a phytoactive component based on wild fern leaves stimulates cellular activity and enhances skin regeneration. The Compensating Complex includes a high dose of Proxylan, one of the most powerful anti-aging molecules, hyaluronic acid and exfoliating Hepes to stimulate collagen synthesis. This is really a golden composition.
Concentrate-activator of youth double action Advanced Génifique Sensitive, Lancôme cconsists of two formulas. The first contains a complex of probiotics that strengthen the skin barrier. The second – protects against the aggression of the outside world with the help of ferulic acid and vitamin E, and this is the “gold standard” in antioxidant care.
Anti-aging care for sensitive skin Hyalu B5, La Roche-Posay, in addition to two types of hyaluronic acid, it contains an ingredient that is valued more than gold, and for good reason. We are talking about madecassoside, which has the ability to stimulate collagen synthesis, increase skin density and smooth wrinkles.