Colgate-Palmolive has launched a large-scale event – the all-Russian creative photo contest Miss Selfie Russia. The project is timed to coincide with the release of a unique product – Colgate Optic White Instant toothpaste with a fast-acting whitening effect.
To participate, you need very little: just tag your photos on Instagram with the hashtag #SelfieRussia. The competition will be divided into two stages: in the first, six finalists will be selected, who will receive gift certificates from the TsUM online store with a par value of 50 thousand rubles, in the second, the jury members will choose one winner from these finalists. The main prize is shopping in the TsUM online store for 300 thousand rubles!
The jury of the MissSelfieRussia contest includes the stars of the world of beauty and fashion: beauty bloggers, stylists and trendsetters.
Contest entries are accepted from July 7 to August 19, 2014, and the results will be announced on September 19. More information about the terms and conditions can be found at competition.