ColaCao shakes debut format

ColaCao shakes expand their reach in the market by expanding the brand to other targets with 2 new formats and a new communication campaign

ColaCao’s ready-to-go shakes present two new formats that expand their market reach, targeting mainly teenagers, and launch a new campaign on television and digital.

These two new formats, a 200 ml carton to take to extracurricular activities, to the park or recess, and a large 750 ml bottle to share with friends or family, are added to the traditional 188 ml ColaCao Energy bottle.

Thus, all ColaCao lovers will have their favorite product ready to go so they can not stop enjoying the best plans.

Are you ready with ColaCao?

In the first days of September, a new campaign was also launched that unites the 2 brands of shakes ColaCao, Energy and Shake, and breaks the communication codes of the category to adapt to the language used by adolescents, their target audience. and the second target with the highest penetration in the shake category.

With a very differential tone, less infantilized and more aimed at the consumer to talk about you to you, the main objective is to offer an option on the go that accompanies them and allows them not to stop under the maxim of “always being prepared” .. ColaCao Smoothies brings that extra energy to continue with the usual rhythm, so as not to stop.

Each filtering bag teens they tend to be more and more synthetic in communication: linguistic economy, messages and content of fast consumption and the need to become generators of content, are their code. The channels that prioritize this type of communication are the most popular social networks among teenagers (TikTok, Instagram, etc.).

The campaign will feature two 20-second pieces on television, and strong investment in digital with ad hoc pieces for social networks, thus adapting communication to the highly connected lifestyle of the generation Z to which it is addressed: multitasking, proactive, play hard and whose objective is to have fun and enjoy.

The focus is to generate affinity with teens through the tone, visual resources and daily activities for them, as Natalia Fernández, Business Manager at Batidos points out in her comments.

“We want to generate relevance and affinity with our ColaCao shakes in the target audience, adolescents, and attract new targets through the communication of the new ColaCao Energy formats”

This new launch represents another step in the growth of the emblematic brand that, manufactured, distributed and marketed by Pascual within the framework of the Joint Venture that the company maintains with Idilia Foods, is positioned as one of the fastest growing labels in all the channels.