Clean Beauty: “clean beauty” cosmetics

The trend called Clean Beauty is breaking records of popularity in Europe and Asia. And all why? Because this is the golden mean between eco-fanaticism and eco-indifference. No extremes.

What is Clean Beauty

It must be admitted that, unlike many momentary trends, the Clean Beauty concept demonstrates the desire for common sense and freedom. “Pure beauty” has grown on the fertile soil of the familiar fashion for “green cosmetics”, “organic”, Slow Beauty.

In short, the essence Green cosmetics – in the choice of funds based on not just useful, but understandable and proven ingredients. Whether they are 100% natural or not, it doesn’t matter.

Advocates of “pure beauty” must understand what they put on the face

And from you, to join the trend, it will take a keen interest and a little effort.

Study the composition

New directions do not appear in a vacuum. The modern consumer is well informed and will not be too lazy to once again go over the list of ingredients or google incomprehensible words or their combinations.

  • PAV. If you prefer a gentler cleansing, look for gentle surfactants or their substitutes, such as coconut-based (cocobetaine).

  • Sulphates. There is nothing dangerous in them, besides, sulfate-free formulas foam slightly. So the choice is yours.

  • Sun filters. Fans of the new trend prefer mineral filters to chemical filters – those that reflect the sun’s rays, forming a “mirror shield”. These are zinc oxide and titanium dioxide.

  • Silicone. Calmly! Their harm is greatly exaggerated. Silicones improve the texture of creams and foundations. In leave-in hair products, they coat the hair shaft for shine and protection. But if you can easily live without it, finding silicone-free cosmetics is not difficult.

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Funds overview

Cosmetics with time-tested and understandable natural ingredients will provide care from head to toe.

Mask for dry unruly hair “Macadamia. Smoothing”, Fructis Superfood, Garnier

It is a formula without artificial colors, parabens and silicones. The mask contains nourishing oils that smooth the cuticle and nourish the hair. You may not rinse.

Moisturizing care for sensitive skin with prebiotic formula Toleriane Sensitive, La Roche-Posay

Does not contain fragrances, alcohol, dyes, parabens, mineral oils, lanolin – components that can unbalance sensitive skin. You can study the composition on the website laroche-posay.ru. Spoiler: This is a formula with prebiotics that regulate the skin microbiome.

Creme de Corps Smoothing Oil-To-Foam Body Cleanser, Kiehl’s

Here is an example of a sulfate-free product that foams at the same time. Enriched with castor oil and mineral oil free.

Sunscreen fluid for sensitive skin with 100% mineral filters Sheer Mineral UV Defense, SPF 50, SkinCeuticals

Fits perfectly into the concept of pure beauty. To understand why, just study the composition of this tool.

Botanic face cream for dry and sensitive skin, Garnier

For 96% it consists of ingredients of natural origin. The formula contains rose water with soothing properties.
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