Removing cigarettes from shop windows may reduce their prevalence, especially among young people, researchers from the University of Nottingham report.
Researchers in the United Kingdom found that after tobacco was removed from Irish shop windows (where tobacco is banned from display on July 1), its use has decreased among adolescents.
According to statistical data, fewer and fewer young people can recall the image of tobacco in shop windows (this number fell from 81% to 22%). Also, fewer and fewer people believe that every fifth of their peers smokes (from 62% to 46%). As much as 38 percent. of young people believe that the new law makes it easier for children not to smoke, and 14 percent of adults say it can also make it easier to quit smoking.
Removing tobacco from shop windows changes the way young people think about this product. It also helps to emphasize that they are not normal cigarette users, that they are not intended for them. The new law in Ireland also affects adult smokers – the less common the sight of a cigarette, the less it reminds us of it, says Professor Ann McNeill.
Subsequent studies have shown that the lack of cigarettes at the exhibitions does not reduce their sales. However, it changes the way young people think about tobacco. These results should reassure sellers that their income will not be impaired due to the new law, which is primarily designed to protect young people from the tobacco market and uncontrolled access to it.
The introduction of new rules for the sale of tobacco brought only tangible results. So far, only Ireland has abandoned the ubiquitous cigarette bombing of youth. Similar changes will soon follow in the UK as well. In view of the new rules governing smoking in public places in Poland, taking similar steps also in our country may bring positive results. (PAP)
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