Tourists who have visited Vietnam enthusiastically talk about the local inexpensive Chauvet rum: a pleasant-tasting and moderately strong drink. In fact, Chauvet is more French than Vietnamese rum: it has been produced in France for more than 130 years, and in Vietnam it has been produced since only 2002. Slaur Chauvet exports products to 110 countries, but due to the quality and cheapness of the drink, its popularity in Asia far exceeds that of Europe.
Historical reference. The French believe that the best Caribbean rum is produced in the so-called “rum heart” of the Lesser Antilles: Dominica, Martinique and Guadeloupe. The first distillery of the French company Chauvet Compagnie des Antilles was built in 1880 in Martinique.
Chauvet rum, made not from molasses, but from fermented sugar cane juice, had a pleasant aroma, and there was no molasses flavor in the sweet mild taste. Until now, the recipe for the drink and the aging time are a trade secret. From 1889 to 1937 Chauvet won 14 gold medals at prestigious exhibitions in Paris, Bordeaux, Vienna, Milan, Antwerp and Turin.
In the second half of the 1972th century, large corporations occupied most of the alcohol market, so small companies had to merge. In XNUMX, Société Liqueurs des Antilles and Uni Rhum joined Chauvet Compagnie des Antilles to form Slaur Chauvet, headquartered in Le Havre. The rum that arrives from Martinique is bottled at a distillery located in the vicinity of Le Havre.
The company’s marketers understood that in order to gain a foothold in the Asian rum market, it was necessary to offer a drink no more expensive than the Thai Sang Som rum. At first it seemed that Chauvet rum was not suitable for this role, if only because of the logistics costs. But Vietnam also grows sugar cane. Of course, the terroir is not very similar to Martinique, but the cost of a drink produced and bottled in Vietnam is several times less than that of the original rum from the Lesser Antilles.
Since 2002, Chauvet rum has been produced at the Atlantic International Spirits Corporation plant located in Binh Duong. All technological processes are managed by Slaur Chauvet employees.
Chauvai is one of the three most popular rum brands in Vietnam. Experts who had the opportunity to compare the Vietnamese drink with the Caribbean note that rum from Martinique (it is sold in Europe) is much more aromatic. Vietnamese rum is best used for cocktails.
Types of rum Chauvet
The fortress of the Vietnamese Chauvet – 40%. The strength of Caribbean rum varies from 40 to 50%, depending on the importing country. There are 3 varieties of Chauvet rum:
- Chauvet Cachet Blanc (Special Cocktail) – colorless transparent rum with a light fruity aroma;
- Chauvet Cachet Rouge is an old amber color rum with a spicy caramel flavor. The drink is considered ladies’;
- Chauvet Nuar (Caribbean version – Ambre) – dark brown rum, the most aromatic of the entire Chauvet line.
