Charlotte Casiraghi has become the face of the Flora perfume collection, boldly continuing the traditions of the princely family of Monaco, who have been indifferent to the Gucci fashion house for half a century.
In 1966, for the Princess of Monaco, Grace Kelly, who is the grandmother of Charlotte Casiraghi, Gucci created a scarf with a floral pattern. The graceful pattern, which has become one of the symbols of the brand, was reproduced in 2009 on the packaging of Flora, Gucci perfumes. They have already managed to become classics and “grow” with several more floral aromas. This summer, the collection Flora, Gucci, is waiting for a change. As a tribute to the brand’s heritage, 28-year-old Charlotte will be the face of the brand, while the iconic pattern will look brighter and more modern. The collaboration between the fashion house and the young aristocrat began in 2010. Then Casiraghi, who was fond of show jumping since childhood, began performing at competitions in equipment created especially for her by Gucci.
Jeans, sneakers and ponytail – Casiraghi does everything to look like an ordinary city girl. “I am not a princess. I’m just Charlotte” is the title of her Twitter, which contains clips of her adored Jon Bon Jovi, photos of her son, and sometimes messages like “I hope your day is better than mine.”
About myself. “I am the niece of the head of Monaco, who has several duties at court, but does nothing exceptional.”
About horses. “Since childhood, they have become my second family. Communicating with them gave me confidence, taught me humility and now gives me the strength to move forward. At home, I see them all the time, and within a few days after leaving, I start to get bored.
About the figure. “Jumping is a big physical challenge for both the horse and the rider. In order to compete at international level tournaments, I train almost every day. So you don’t have to do anything extra for the figure. I also enjoy snowboarding, swimming and skiing.”
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About rest. “The best way to relieve stress is to sleep during the day. If this is not possible, classical literature and piano music, especially Debussy, help me.”
About cosmetics. “Since childhood, I love bright manicure. You can have fun with varnishes without risking aging yourself. I use any shades, from pastel to the most extravagant: blue, green. And I won’t refuse sequins either. ”
About the collection Flora, Gucci. “Gracious Tuberose is the most versatile fragrance in my collection. Glamorous Magnolia is perfect for a relaxing day out. Glorious Mandarin is suitable for relaxing by the sea, Generous Violet is suitable for going out.”