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The agri-food and gastronomic sector of Castellón has created Castelló Sabo Router.
The strategic plan, called Connect Castellón, seeks economic, social and cultural growth through indigenous products, promoting the singularities and particularities of its products, its gastronomy and its culture.
On December 16, the “brand“In the Reception room of the Diputación de Castellón, bringing together the best companies in the agri-food and gastronomic sector of the province.
The banner was made known by the provincial president of the Official College of Agricultural Engineers D. Javier Moliner, to all attendees and qualifying it as:
The best promotional tool for our native products that this province has had.
Castelló Ruta de Sabor is an initiative of the Provincial Council and the Official College of Agricultural Engineers, which during a long period of gestation has already seen the light and in 2015 its expansion and dissemination began.
It aims to give back to the products of the land the value they treasure by grouping them together and labeling them under a “Brand of Value”.
A digital space has been created through the website: castellorutadesabor.es, which will house all the information of the member companies; the referenced products and their place of origin.
In this beginning, 40 companies have started this adhesion and the promoters will continue looking for many more to be part of this great Gourmet Project of the Mediterranean fringe.
Why Ruta de Sabor?
It seeks something more than the simple commercialization of products of origin, specifically its purpose is the
sale of experiences
, in addition to the flavors and tastes that their products treasure.
These are endorsed by the quality of its raw materials, artisanal and quality processes, from the sea to the land, … from the land to the mountains.
In addition to products, the brand combines the concepts of Tourism, Leisure, Gastronomy… Through the singularities of each locality, seeking to become a visitor attraction as well as a beautiful souvenir to take home in the form of exquisite food and drinks.