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Baby’s skin has no equal when it comes to tenderizing us. Different from that of adults, it has specific characteristics: it is thinner – the layers of the dermis and epidermis of toddlers are less thick – and its absorption capacity is greater, which means that the products with which it comes into contact penetrate more deeply. In addition, its hydrolipidic film is less abundant, so it is more sensitive to external aggressions. It is also more vulnerable to UV rays because its production of melanin is lower. Young parents want to take care of it and protect it with products that are ever more natural, safer, more effective and more respectful of the environment, because thinking about toddlers is also thinking about tomorrow. Between expertise and naturalness, they do not want to make any concessions and simply choose what is best for their child.
Dermo-pediatric expertise at the service of babies’ skin
100% pure and natural, theUriage Thermal Water is naturally virtuous and comforting for baby’s skin: with a unique mineral composition of 11 grams per liter, this isotonic water born in the heart of the mountains, acts in osmosis with the skin cells. It promotes the synthesis of 2 key proteins : the filaggrine, which strengthens the skin barrier and the claudine 4, which protects the skin from dehydration. Its natural properties and its interest have been recognized since the 19th century. This is why Uriage, dermo-pediatric expert, places it at the heart of its care. Committed to always doing better for the hygiene and the care of the little ones, the brand has reformulated the 28 products of its 1st baby care range around an innovative, natural and local complex, composed of Uriage Thermal Water and Organic Edelweiss both from the French Alps.
Formulas that concentrate the best of nature …
From washing oil for the bath to moisturizing cream, from cleansing water to shampoo, the products provide the best in terms of hygiene and daily care: 1st baby care contain up to 98% of ingredients of natural origin. They are hypoallergenic and preservative-free, to best respect and preserve the balance of baby’s skin while guaranteeing parents optimum safety in terms of tolerance and efficacy: the 1st baby care products are tested under pediatric and dermatological control and subjected to clinical tests. The soothing and sensory formulas have a light, delicate and floral scent that blends with the scent of baby’s skin, without masking it. Beyond everyday care, the range also meets specific needs, with the anti-itching balm or the drying spray.
… thoughts for today and tomorrow
Offering the best for babies also means reducing the impact of our activities on the environment in the long term. It is for this reason that the formulas of the 1st baby care are biodegradable, that the products are made in France and the packaging eco-designed. Specifically, the vials offer better recyclability and are made from 25% recycled plastics. In addition, the instructions are deleted, the cases are adjusted, which ultimately represents 663 trees et 39 tons of paper saved every year. To go even further, the 1st solid cleansing cream, formulated around a gentle cleansing base without palm oil, is packaged in a paper case. 100% recyclable, which avoids the use of 1,8 tonnes of plastic per year. The challenge of combining naturalness, dermo-pediatric expertise and eco-responsibility for baby care has been taken up!