Care cosmetics for face and body: J-beauty, inclusive and 4 more main trends in the beauty industry
The main trends in the creation of cosmetics that the whole world will follow. And you too!
Cosmetics are produced non-stop, and almost every day completely new products are created or innovative ingredients appear. However, there are some trends that seem to be quite significant for girls. Last year, the first anti-pollution products began to appear, that is, it fights external pollutants with antioxidants. Now, such beauty products have become even more popular. We decided to figure out what other trends are observed in the beauty industry so that you are fully armed in cosmetic stores.
Political issues affect not only the global economy, but also the beauty industry. So, most beauty brands began to create tonal foundations for all skin tones. Although these have long been released by L’Oreal Paris, Lancome, but it became a trend thanks to Rihanna – she released 40 shades of foundation, and in a matter of days her Fenty Beauty brand earned 72 million.
The trend of posting masked selfies or patches on Instagram will make these tools even more popular this year. According to the world’s cosmetic resellers, masks began to be sold several times more actively than a year and a half ago. In 2018, the market for patches and masks will become even more complex and interesting. Many beauticians predict that cosmetic brands will release products that target specific problems. Breast patches are also expected.
It seems that Korean cosmetics have a rather serious competitor. Cosmetic products originally from Korea have caused a boom all over the world: snail mucin creams, cushons and patches have won the hearts of all beauty lovers. But now girls have begun to pay more and more attention to j-beauty, that is, Japanese beauty. The composition of such funds contains a minimum of components, but they are all the most effective. Experts believe that simplified self-care principles will become popular not only in Japan.
In the XNUMXth century, when there was no widespread production of cosmetics, girls went to the pharmacy and ordered creams. It seems that these times will repeat itself. Now everyone is striving for an individual approach and not only in the choice of clothes. Therefore, some cosmetic brands will prioritize the needs of their customers and create their own anti-age face cream for each – for this they examine your DNA to include ingredients that will give skin firmness and elasticity.
Very soon we will be taking care of the body as well as the face. That is, not only cleanse it with shower gel, scrub and moisturize it with cream, but also use additional cleansers, serums, acid peels.
If you think about it, fragrances, especially niche brands, have long been creating unisex fragrances that suit both women and men alike. Many beauty experts are sure that products marked “for her” or “for him” are the past and it is necessary to create cosmetics that will not have a gender identity. For example, the brands Aesop and Grown Alchemist are not particularly concerned about what their target audience is, because both girls and boys buy their products.