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“A holiday is a permitted, moreover, an obligatory excess,” said the famous psychologist and psychoanalyst Sigmund Freud. But what if you want to hold an event without unpleasant surprises and unexpected tricks? What to prepare for when organizing a holiday, and how to minimize stress, told industry experts – specialists from LOFT HALL, one of the largest networks for events in Moscow.
Control your emotions to win more
Hosting an event, whether it’s an anniversary or a wedding, a corporate meeting or an anniversary, means gathering a lot of different details in one place and making them work as a single mechanism. Sometimes the beauty of the restaurant is so imprinted in our memory that we forget about the quality of the dishes and do not think about the necessary equipment and lighting, as a result, some kind of curiosity happens at the last moment.
Therefore, when preparing, it is important to make a choice in favor of rationality – immediately make a list of everything you need in great detail, paint all activities by time and performers. The more thoroughly you prepare, the fewer surprises there will be.
Making a choice in favor of rationality will help organize a turnkey holiday
Thus, you will transfer responsibility from different contractors to one contractor, who will be more convenient to control. For example, not only provide space for the celebration, but are also ready to take on all the preparation and holding.
“We have the opportunity to organize any event, our own first-class cuisine, our own staff, equipment and a unique design of premises with furniture created in our production,” says Alexander Velikanov, head of the LOFT HALL sales department. – Newlyweds can hold an exit registration in the lofts and celebrate this special day in an unforgettable way.
For example, in LOFT#4 we have apartments that can serve as the residence of the bride and groom, where you can spend the night, arrange a photo session and shoot beautiful videos, and then spend a holiday, or you can arrange an after-party there with friends or in a narrow circle of family.”
The attitude of the staff creates an impression
“Our brand is about emotions and important life events of people,” says Alexander Velikanov. — It’s not about how much and what it costs, but what people get in the end as a product, what it will be. For any budget, we guarantee unique solutions with beautiful furniture, delicious cuisine, a special attitude of the staff and emotions.
All services work in unison and harmoniously so that the event takes place at a high level. We love what we do, and it is important for us that our employees are not only professionals, but also have important human qualities.”
The non-toxic and genuinely helpful staff is a part of the event that is easy to forget. At the same time, bright emotions and a positive mood depend on people, which will be so easy to evaluate later in the pictures that will remain as a memory from the holiday.
Delegate
«Над каждым проектом работает множество профессионалов, чтобы торжество запомнилось на всю жизнь и прошло без стресса», — делится руководитель отдела продаж LOFT HALL. Делегировать отдельные обязанности специалистам — важная часть для минимизации стресса. Конечно, речь идет именно об опытных исполнителях, их еще тоже нужно найти.
In the event industry, professionals know each other well and usually work as a well-coordinated team for many years, so when contacting, for example, to organize a holiday, you can be sure that the staff will do everything necessary at the right time. Employees also have all the necessary contacts.
They can also advise decorators, help select presenters, find a photographer and a DJ.
“There was such an interesting case,” recalls Alexander Velikanov. “We warned clients about possible weather conditions in the fall, but they still decided to do an exit marriage registration on the street. They offered to put everything inside the hall, where there was quite enough space. The organizer of the couple refused to do this and hoped for good weather. Unfortunately, this did not happen. In the end, we gave them the terrace of the neighboring loft so that the holiday would take place.
There are many such situations, but we try to meet halfway. 60 guests, a wedding, beautiful flowers and dresses, expensive decor – and it starts to rain. To avoid such situations, we are ready to help free of charge with additional premises – the main thing is that the client is satisfied.”
The main mistake in organizing a mass event is an attempt to take everything upon yourself and neglect the opinion of those who are much more experienced. As a result, it will not be possible to do everything equally well: failure can be with the delivery of the cake, the design of the room, or because of a banal miscalculation with the weather. Delegation and expertise of everyone in their field will save any event and make it memorable.
Anticipate an emotional response
“We understand that an event is always emotions and, of course, a potential opportunity to break dishes. If we understand that an accident has occurred, we do not charge clients an additional fee for property damage,” says Alexander Velikanov.
Emotions can lead to a fight, so it is important to control the intensity of passions during the event. A competent organization will allow you to avoid unnecessary scandals, trials and tears – this is not at all what a good holiday should be remembered for.
“We had one extreme situation because of a cake,” LOFT HALL employees say. – The courier brings dessert from the company chosen by the newlyweds, puts it, and it falls apart. It is impossible to get through to the confectioner, the bride cannot be told about this, as a result, we turn to our chefs so that they urgently come up with something. They gathered everything that could help from the kitchen and made a beautiful cake from the ruins. The bride and groom did not even suspect that everything did not go according to plan. We told them later about it.”
The task of the organizers is to be everywhere and anticipate events so that nothing spoils the holiday
In the process of preparation, LOFT HALL managers always have a document on hand – a 40-point technical assignment that looks at least no less than one of Freud’s manuscripts. The organizers must provide for everything – from logistics and work with equipment to any trifles in the form of serving.
“At the moment, it is important to do everything so that customers do not think about anything – they only receive positive emotions from their holiday,” says the head of the LOFT HALL sales department. We help them deal with stress. An integral part of the work of event organizers is to calm crying brides and grooms, because we work in the industry of emotions.
Our task is to make sure that there is no reason for such stress during the holiday itself. Any sales manager and banquet service manager are partly psychologists, because in the process of preparation, nervous tension grows. The closer the important date, the greater the stress that we have to overcome together.
The people who are responsible for hosting a big event, such as from a company or large corporation, are under tremendous pressure. And we have to help unload them. When a client comes to us, he understands that if not all, then most of the problems will be solved by us. Together we will do everything.”