Read the excellent book New Rules for Business Correspondence by Maxim Ilyakhov and Lyudmila Sarycheva.
For the past twenty years, we have been taught that business correspondence is endless curtsies, meaningless forms of politeness and labored patterns: “Colleagues, I heard you”, “The client sent corrections, enter ASAP. Thank you in advance”, “Respectfully to you and your business”. A modern business letter is a terry fake, penny manipulation and poorly hidden mutual contempt.
Maxim Ilyakhov and Lyudmila Sarycheva, authors of the cult book “Write, Reduce”, suggest changing the culture of business writing and put forward two new rules: respect for the addressee and concern for his interests. Letters drawn up according to these rules win people over and help you find a common language. By following the guidelines in the book, you will learn how to write sales proposals, cover letters, requests to colleagues, responses to clients, and any other work letter.
This is a must-have book for anyone who writes for work: executives, managers, professionals, and job seekers.
Fragment of the book
Content
- How to provoke the recipient’s anger from the very first lines of the letter
- never write like that
- Six things in letters that annoy everyone
- Matrimony
- Respect time and attention
- Politeness is not a word
- Respect boundaries
- When is it best not to write?
- Cold letter
- Letter in response to a vacancy or advertisement
- Practice
- Apply for job
- Make an offer to the client
- Respond to a customer complaint
- Reply to a boorish email when the client is wrong
- Remind a colleague about yourself and the task
- Invite a specialist to work
- Invite an interesting lecturer to the conference
- Reply to a letter letting off steam
- Submit your product
- Ask to work on weekends