In modern realities, a person who develops his own business is increasingly making this the topic of an author’s online blog. Why are we so interested in the person behind the proposed product, and what mistakes should be avoided in order to gain the trust of the reader and potential buyer?
Plenty of quotes
If under each post you put the statements of others, even well-known and authoritative people, you unconsciously weaken your value. The quotation way of communication makes the reader feel that you yourself are hardly competent in this matter, constantly hiding behind the thoughts of others.
Too many portraits
It seems to you that they are taken from different angles, with dissimilar lighting and mood. For a user who quickly scrolls through the feed, these are the same photos that do not carry anything new.
Photos that inspire only you
If one of your readers is interested in images of pets or panoramas of nature, he will go to specialized sites. You can post this kind of content from time to time, but it shouldn’t be too much.
Imitation of others
Turning into a cover version of another person, you cease to be interesting, because readers read the affectation and insincerity of intonation.
redundant information
Posts should be regular, but not frequent. However, if you abandon your blog for a long time (which is also a mistake), and then decide to catch up and there are a lot of your posts, people perceive it as spam.
Distance from your product
It makes sense to combine business information with stories about yourself. This applies, for example, yoga teachers, beauticians, hairdressers. A potential consumer of the product wants to see what form the person who sells beauty and a healthy lifestyle is in. Sometimes psychologists and coaches open their private lives, and there are pluses in this: there is no distance between them and future clients. As a rule, this is done by specialists who adhere to the practice of existential therapy, when the barrier between the therapist and the patient is minimal.
Lack of feedback
It is important for the reader to feel the personal presence of a blogger, therefore, along with the publication of posts, it is necessary to initiate and lead a discussion, exchange opinions. In the online space, where there is a lot of impersonal information: robots, fake news and commercial advertising, there is a huge demand for live, interactive communication. This emotional level creates trust in the author.
Delegating work to an SMM specialist
Readers view a blog as a personal view of a person, and the sincerity of the statement is important to them. In this regard, the help of online marketing specialists can do a disservice. Sometimes they dictate to the blogger what exactly he should write, or they write for him. This can deprive the blog of that direct intonation for which readers fell in love with the author.
About expert
Marina Myaus Cognitive therapist, family psychologist