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People are not only fond of broadcasting live, but also watching live broadcasts.
Have you seen all the live stream alerts on your personal Facebook profile?
The immediacy of live broadcasts has changed the way we connect, and that sooner or later reaches brands, and a person’s relationship with a brand changes as well.
The main advantage is that you do not need expensive equipment for it: with any mobile and a decent camera you can take advantage of it in your restaurant, be it small or large.
Donald Burns, an American advisor to marketing for restaurants, define live broadcasts as “Word of mouth at a single click”.
Why consider live streaming at your restaurant? Because you don’t need anything, that is, you can use your social profiles exclusively for live broadcasts, and you forget to design ads, and other content strategies, that you may not be able to afford.
If you do not know, the best and most popular apps to broadcast live are: Facebook, Instagram, Periscope, and Snapchat.
It is so simple that we will not delve into the use of the tools, but rather give three ideas of the type of content that you can transmit live … and that will give you immediate results, remember that audiovisual content has three times the performance of text or images static.
Well, we begin.
Scenes behind the scenes
Why not show on Facebook how the ingredients of your meals arrive at your restaurant? And in the broadcast, your chef or cook can explain how they choose the ingredients and what criteria we can use in our homes.
If you use Instagram, you can broadcast live for up to an hour, and you can use it to show, for example, how one of your star dishes is cooked, how they are plated before taking them to the table, cocktails or how you store wines in your cellar.
In this way, little by little, you create a close relationship with your customers, obtaining their loyalty, and promoting your brand and your knowledge at the same time.
Make your team and your customers known
One key to marketing is humanizing business, and a live broadcast is a tough resource to match. High-quality food and customer service are no longer the only expectations of consumers when they value a culinary experience.
They want to know about the restaurant: its values, its culture, its history, etc.
You can do question and answer sessions with your cook, with your chef, bartender, asking them what they studied, what experience they have, why they have chosen to work in your restaurant, what is their best recipe. The same with the other positions in your restaurant, and not just the bosses.
You can also take the opportunity to speak live with customers that you know who regularly come to eat at your business, who comment on why they always come, what they like the most, etc.
The same if you have a notable or curious customer, for example, if a Russian who lives in Siberia arrives, and your restaurant is in a small town, for example.
Live classes inside a restaurant
Have you noticed the success of gastronomic programs? We don’t talk about reality shows like Masterchef, but from blockbuster shows from chefs like Andrew Zimmern, Anthony Bourdain, Rick Bayless, and more.
Why not take advantage of that interest in food? You can do live broadcasts where you teach how to make cocktails, tapas, sandwiches, or even one of your best meals, you can do it every fortnight, and from your kitchen.
There are many possibilities, you can do live contests, question sessions, bring in successful colleagues or chefs and have your clients ask you questions … creativity is the only thing you need, because the apps are free and you do not require, as we have said. at the beginning, of special equipment.
All you need is a base or tripod, a mobile phone with a camera, a good connection, and your company profiles on your social networks, and start your ideas.