Unfortunately, many women are still convinced that breast cancer does not concern them, that they do not even need to think or know about it. And some believe in the various myths that surround this disease.
The Campaign is about spreading reliable information about breast cancer and the fight against it. To date, the distribution of the Campaign symbols – pink ribbons – and information materials has reached 100 million. The total audience of the Campaign already exceeds one billion people.
Globally, doctors diagnose more than one million new cases of breast cancer every year. The disease is dangerous because for a long time it may not manifest itself in any way, and it can only be prevented with the help of prevention. The lives of tens of thousands of women would be saved and did a mammogram.
This is what Estee Lauder is calling for along with the Federal Breast Center. As always, the Campaign – artists, painters, fashion designers, athletes and many others.