Agency Zig Toronto has launched an advertising campaign for the new IKEA collection, which traditionally appears in chain stores in early September after the summer sale.
The main idea of the campaign is countless possibilities of interaction with interior items and their location in the house. Canadian creatives decided not to try all these possibilities just like that, but allowed two break dancers to “play” with them.
It turned out fervently. Robert Muraine and Shugamai Johnson portrayed themselves as a married couple, who does nothing but walk around the room one after the other and rearrange furniture back and forth. The situation is usual: the husband puts , lamps and boxes here, and the wife immediately rearranges them according to her understanding. The way they do it is unusual. Everything happens : Shugamai Johnson works in a “liquid” technique, and Robert Muraine is an adherent of the style called Isolation, or simply Robot Dance.
So, we look: