After the controversy over bodysuits with porn slogans sold on the American site Cafépress which I told you about last month, a new scandal is hitting the children’s textile industry. This time it takes place in England. The John Lewis brand has launched a range of bras available from size 2 years, corresponding to a chest size of 20 inches (50.8 cm)! I did not know that in the nursery children needed such an accessory!
The collection, for sale on the boutique’s website, caused an uproar. THEParents screamed scandal, and went wild on social networks. Indeed, for them, John Lewis sexualizes the youngest children.
The founder of the largest British parental advice site was keen to react to the British site Metro. “We don’t need a 20 inch bra. It is unnecessary and unpleasant to ask such tiny little girls to dress in replicas of women’s underwear ”. For his part, Claude Knights, head of Kidscape (association for the protection of children), emphasizes that the terms “bra and 2-year-old child in the same sentence could not be compatible. If this is the case, it is unacceptable and very worrying ”.
To allay the controversy, a spokesperson for John Lewis certified that it was “a labeling error”. “These bras are not intended for 2-5 year olds but fit small sizes 28AA, 28A, 30A and 32A and have been incorrectly labeled.” Or French 75, 80 and 85 A.
As I could see, the modification was indeed made on the site. But the damage is already done. And then, it’s hard to believe in a simple confusion. The 7sur7.be website explains that in stores, these bras were “good alongside vests and panties for 2-year-old girls. »When are the thong-shaped diapers! Phew, that’s impossible! At least we’ll avoid that …
Elsy