The topic of healthy foods is more popular today than ever. Anyone who looks after their own health and shape at least a little, wants to buy bio-organic products (BIO). However, accepting this trend, many do not quite understand what exactly falls into this category and how to choose truly organic products.
As a biopioneer, the European company HiPP has long set the highest standards for healthy baby food. The unrivaled quality of HiPP products is a clear example of the responsible approach to BIO production.
The course towards organic production, taken more than 50 years ago, at a time when healthy eating and the risks of pollution with harmful substances were not so important, today has become a bio concept. “Producing healthy food of the highest quality in harmony with nature” is, according to HiPP co-owner Stefan Hipp, the main motive of the brand’s philosophy. The BIO approach is followed at every stage of production – from the choice of soil for raw materials, its processing and ending with the packaging of finished products. It all began back in 1899, when the owner of a small pastry shop, Josef Hipp, first cooked baby porridge from crackers, milk and water – at the request of his wife for his children. Rumors of a miracle mixture quickly spread throughout the city, so that soon a line of caring mothers lined up for Hipp. Gradually, the modest production has developed into a well-known brand of baby food.
Beautiful packaging: what’s inside
One of the main components of organic products is the use of exclusively natural BIO-raw materials. At the same time, “organic” is determined not only by the fact that bio-farms are located outside the city, away from highways and transport centers. Each plant is grown without the use of any chemicals. Moreover, special requirements are imposed on the soil. The extent to which a particular field is suitable for organic farming is determined through numerous checks.
So, chemical preparations for spraying or mineral fertilizers are taboo. The company works closely with farmers who, having reasonably adapted to the natural cycle of nature, grow only the best bio-organic products. At the same time, exclusively natural methods are used in pest control. Thus, soil fertility and ecological balance of lands are achieved in a natural way. So next time you want to treat yourself to organic products, carefully study the manufacturer’s data. It is important for you to know not only what raw materials were used in products, but also how exactly they were grown and processed.
Although only selected ingredients are processed to produce organic products, every organic product must pass a verification system. But the difficulty lies in the fact that today there is no single certification standard in Russia, so many brands mark their products with their own quality marks …
So it turns out that the category “organic food” includes any products grown in the near Moscow region. And the consumer can only guess how exactly it was grown, which was then processed and carefully packed.
True, in the case of HiPP, there is no doubt: each jar of delicious puree or juice, like any other product of the brand, goes through a multi-level control system that meets European standards. As a confirmation on each package, you can find the so-called “green leaf” – a mark of compliance with European biostandards. By the way, a similar mark can be found on other brands, just be aware of the choice of organic products. After all, not every product that is in the “Organic” section is really such.
HiPP’s word for innovation is capitalized – the company is renowned as the most innovative organic food producer in the country and abroad. In the past, the production of baby food from agricultural BIO products was an innovation, but gradually it has become a brand name and concept of the company’s success and is now copied by competitors – with clearly less success, because HiPP is always one step ahead with its new ideas.
In 1959, HiPP switched from making canned baby food to more convenient and hygienic glass containers. This is how the almost legendary HiPP jar appeared. Ready-made menus for children, the development of low-allergenic products, new, practical and environmentally friendly packaging forms – HiPP always and everywhere takes care of the further development of its products and places particular emphasis on making it easier for mothers to feed their children.
Environmental pioneer – by conviction
Through his constant involvement in environmental protection both in his own company and in relation to his suppliers, and as Chairman of the Environmental Protection Commission of the Association of German Chambers of Commerce, Dr. Klaus Hipp has shown that economic and environmental interests are precisely in the production of food do not contradict each other: “Quite the opposite,” explains Dr. Klaus Hipp, who, along with numerous other awards, was named the 1997 Eco-Manager of the Year by Economics Capital and WWF. – The protection of nature and the environment is becoming more and more priority in the modern industrial society. With the ever-increasing controversy over food quality and the ever-growing consumer desire for high-quality and natural products, caring for a healthy and safe environment throughout the entire production process is of increasing importance. Therefore, sustainable, conscientious and responsible business operations are the most important criteria for success in the market. “
Therefore, environmental protection is included as a fundamental principle in all areas of the enterprise. In 1995, HiPP was certified as the first major food manufacturer in Europe according to the EG-Eko-Audit.
Since then, the results of environmental protection activities have been documented in the annual Environmental Protection Report. Over the past five years, the HiPP Group has been able to reduce wastewater pollution from production by 50 percent. The consumption of water and energy has been reduced by 30 percent, and the consumption of packaging material has been reduced to the required minimum. HiPP jars are 70 percent recyclable glass.