Back in 2008, no one thought that BB creams would replace foundation. We did not dare to dream of a highlighter!
Some 30 years ago, our mothers used Dermakol, which came out in only one – very light – shade, and dyed their eyelashes with Leningradskaya ink. Since then, fortunately, the beauty industry has changed markedly, and new products appear on the shelves of cosmetic stores literally every day.
In 2005, everyone raved about Olay oil, which promises to smooth wrinkles and rejuvenate skin. Now it has been replaced by serums and creams with retinol, hyaluronic acid, antioxidants, peptides – they are able to make the skin elastic and moisturized.
Serums have become the most indispensable tool in the beauty routine: thanks to their light texture and a higher concentration of active substances, beneficial ingredients penetrate deep into the skin.
The latest feature is cream boosters, which need to be added a few drops to the main care for additional hydration and radiance. They were joined by a mist for the face, an analogue of thermal water, but with moisturizing ingredients. A big plus is that they do not need to be blotted with a napkin.
Disposable face masks and patches: fabric, hydrogel, alginate, have become a global trend. They were the first to be produced in Japan, Korea, China and the USA. Miracle masks allow you to make the skin hydrated, healthy in 20 minutes, and, if necessary, cleanse it of impurities and get rid of blackheads. Masks and patches have become indispensable in the cosmetic bags of celebrities: Irina Shayk, Natalia Vodianova and other recognized beauties.
In addition, the girls began to understand the composition of cosmetics. In recent years, we have been trying to get rid of creams with silicones, parabens and mineral oils. Jars with natural or organic ingredients are of particular value.
Multifunctionality is the main word that fully reflects the changes in decorative cosmetics. The first such product was BB cream, replacing care and foundation. Then tints appeared – an analogue of blush and lipstick.
Few people know that Max Factor used the highlighter back in the 1920s. The second life of the glow powder came in the 70s, and in 1987 the famous “meteorites” by Guerlain came out. But the highlighter’s real triumph has come only now: now this tool is in the assortment of every self-respecting brand.
Wide and bushy eyebrows came into fashion largely thanks to the model Kara Delvin. Brands immediately picked up this trend and began to release a lot of eyebrow care products: from palettes to fixing gels, tints and even mascara.
Celebrities and bloggers have also begun to produce cosmetics, creating products no worse than beloved brands. Ahead of the whole planet, of course, is the Kardashian-Jenner family: Kim’s favorite area is contouring products, and the youngest sister, Kylie, earned millions from a collection of matting lipsticks.
Singer Rihanna also decided to occupy her niche in the beauty industry and also began to engage in the production of decorative cosmetics. Her main “feature” – tonal means in 40 shades (for all, absolutely all skin tones).
The famous American makeup artist and blogger Huda Kattan created the Huda Beauty brand, which became very popular in a few months. The pearl of the collection is shadows with a rich color palette.