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The Beluga trademark belongs to the largest alcohol producer in Russia – Synergy Group of Companies, which includes 7 plants. In June 2017, a decision was made to rename the company to BELUGA GROUP, in harmony with the flagship brand. The assortment portfolio includes 6 types of super-premium vodka, as well as Beluga Hunting Herbal and Beluga Hunting Berry bitters. In 2016, the company, whose share in the Russian strong alcohol market is 15%, increased its sales dynamics by 10 times.
Beluga is in the TOP-5 super-premium vodkas in the world. Products are exported to 80 countries and sold in 215 airport duty free stores. Among the leading countries in sales of Beluga vodka are Italy, Germany, the Baltic countries, Azerbaijan and Vietnam. Success in the market is due to the growth of brand recognition, in particular among the bartending community. Significant support for sales and brand image was provided by participation in the Milan Expo 2015 exhibition, where Beluga was presented as one of the main sponsors of the Russian pavilion.
Historical reference. Beluga vodka is produced only at the Mariinsky distillery, which has been counting its history since 1900. The enterprise plays the role of a logistics center that manufactures and distributes the entire range of the company in Siberia. The place for the construction of the enterprise – at the beginning of the 300th century it was called the Mariinsky State Wine Warehouse – was not chosen by chance: several underground sources lie in this ecologically safe area of the Kemerovo region. Until today, the production uses artesian water from its own wells, the depth of which is more than XNUMX meters.
Super premium vodkas are filtered with quartz sand, as well as with precious metal – silver, which allows you to remove all impurities and achieve exceptional organoleptic qualities and softness of taste. The peculiarity of Beluga vodka is also due to the fact that it is made from high-quality malt (from germinated grain) alcohol.
Awards
Specialized exhibition “Petersburg wine and vodka fair”:
- 2003 – Gold (Beluga Gold Line) medal and Grand Prix of the competition “Design of alcoholic beverages. Form style”.
Beverage Industry Forum:
- 2005 – Gold (Beluga Gold Line) medal and first degree diploma for design.
Exhibition-fair “Wine-Vodka-Tobacco”:
- 2005 – Gold (Beluga Noble) medal.
International competition of wines and spirits Vinnaya Karta Open:
- 2005 – Gold (Beluga Noble) medal;
- 2006 – Gold (Beluga Gold Line) medal.
Moscow Wine & Spirits Competition:
- 2005 – Silver (Beluga Export) medal.
Exhibition “Golden Autumn”:
- 2006 – Silver (Beluga Noble) medal.
Exhibition of alcoholic products East West Drink, Antalya:
- 2006 – Gold (Beluga Export) medal.
Exhibition “Prodexpo”, Moscow:
- 2007 – Gold (Beluga Noble) medal.
Exhibition-fair “Entrepreneurship EXPO-Siberia”:
- 2007 – Gold (Beluga Gold Line) medal.
Bar Convent Berlin as part of the International Trade Fair in Kreuzberg:
- 2015 – премия Mixology (Beluga Noble).
Types of vodka Beluga
Beluga Noble, 40%
The flagship vodka of the Beluga family, produced since 2002. Produced from malted barley grain and crystal clear water from artesian wells. The multiple filtration method gives the product exceptional softness. The recipe provides for the addition of natural honey, oatmeal infusion, milk thistle extract, which enrich the flavor and aroma of the drink. A recognizable design detail is a fish made of pewter, which is traditionally attached to each bottle by hand. In 2012, vodka was honored to be the official drink at the Nobel Prize ceremony in Stockholm.
Beluga Gold Line, 40%
Produced in a limited edition, in which all bottles have an individual number. During the production process, it is subjected to five-fold filtration, the final stage is a three-month “rest” of malt alcohol. The uniqueness of taste with grain and floral notes is provided by the addition of lactose, rose rhodiola extract, rice infusion. The premium quality of the product is also expressed in the packaging: each bottle is manually filled with sealing wax, and a special hammer is provided in the set to remove the seal.
Beluga Celebration, 40%
The limited edition is dedicated to the 115th anniversary of the Mariinsky distillery producing Beluga vodka. The aroma is devoid of alcohol aggression and is defined by grainy and fruity tones, complemented by nuances of cloves and dry vanilla. Sweet notes in the taste are manifested due to the ingredients included in the drink: linden honey and dried apricot infusion. The bottle is made using a unique labor-intensive technology that involves the use of platinum vacuum metallization and gold lacquer coating.
Beluga Allure, 40%
Collection vodka, the creation of which was inspired by the victories of the Russian equestrian polo team. The rich aroma reveals caramel-balsamic tones: this unusual palette is provided by additional components – fig infusion, maple and sugar syrup. The warm aftertaste is rich with hints of spices and toasted nuts. The design of the bottle corresponds to the elitism of the drink and emphasizes the connection with the equestrian sport: the label decorated with natural leather elements resembles a saddle.
Beluga Transatlantic Racing, 40%
The limited series was created to commemorate the victories won by Russian yachtsmen at prestigious international competitions. A unique cotton filter is used to purify the malt alcohol, giving the taste a lightness and pleasant roundness. The recipe includes natural additives – molasses and strawberry extract. The design of the bottle uses marine motifs, reflecting the conceptual design intent. The quality of the drink has already been appreciated by customers in more than 40 countries where the Beluga brand is represented.
