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“BELLA” is a subsidiary brand of the European manufacturer of hygiene products TZMO SA (Torun dressings factory), founded in 1951 as a state-owned, and since 1991 – a private enterprise.
Today, BELLA is a leading manufacturer and supplier of cosmetic, hygiene and medical products to the markets of many countries around the world. The fact that, along with many years of experience and the introduction of modern technologies in production processes, the company’s management consistently delivers quality products to the markets at affordable prices, allows this brand to remain at the top of success.
Brand History
The history of the BELLA brand dates back to 1976, when the Torun Dressing Materials Plant began producing the first sanitary absorbent pads for women.
Quality products have been constantly modified, which today has led to the release of reliable sanitary napkins called “Bella Donna” (“beautiful woman” in translation). Already in 1983, the production of gaskets begins to take place under the BELLA brand.
Since 1994, the range of products has been supplemented by Bella Nova pads, which differ from their predecessors by the presence of such winglets, which are indispensable today. In Poland, these gaskets were the first of their kind. Since 1995, the brand has launched the next innovation – Bella Perfecta pads, which are distinguished by comfort, invisibility due to their minimum thickness, not exceeding 2 millimeters. Since 1996, Bella Intima has also been in production – the thinnest pads for daily use, which have subsequently been modified many times, but so far their main difference from their competitors’ analogues is that their inner layer is 100% cotton.
Since 2001, the company began to produce the know-how of that time – hygienic tampons, and just a year later, tampons with an applicator joined their ranks. In 2004, there were innovative changes in the structure of sanitary pads, and the brand began to produce products with a breathable laminate instead of a protective film. Modern pads from the BELLA trademark are distinguished by the fact that, regardless of the type of pad chosen, any of them is completely breathable (breathable).
Since 2007, the company has been producing scented pads – Bella Perfecta with rose (Rose) and violet (Violet) fragrances. In 2009, the first hygiene products intended for use by teenagers, Bella for Teens, enter the market. This line includes both daily hygiene products, as well as tampons and pads of various colors, with fragrances, in bright packaging.
Every year, the BELLA brand improves its products, keeping up with the times and its requirements. Wide sales markets help the manufacturer to recognize the needs of modern consumers in a timely manner and constantly look for new solutions without sacrificing the quality of their own products.
Assortment of goods
The brand of hygiene products “BELLA” is a leading supplier in its niche in Europe and Asia. The widest selection of various products (pads, tampons, napkins, intimate cosmetics) is constantly replenished and improved, while the quality always remains at the highest level.
Among the most common products of this brand it is worth mentioning:
- classic sanitary pads;
- super-thin gasket options;
- panty liners in classic size;
- dailies of super thin thickness;
- hygienic tampons;
- cotton goods;
- goods for intimate hygiene.
The classic panty liners around the world continue to be used by those women who value comfort and safety for little money. Today, the brand produces traditional feminine hygiene products under two names – Bella and Bella Herbs. For women who appreciate aesthetics and maximum comfort, the brand offers super-thin pads, available today in several varieties – Bella Perfecta, Bella for Teens and Bella Herbs. For daily use, products of classic and ultra-thin sizes are produced, such pads are presented by the Bella Panty brand, which offers both products of classic thickness and size, as well as thin pads for various types of underwear – from classic to thongs.
Also among the assortment of the BELLA brand today there are high-quality and comfortable tampons, wet wipes for intimate hygiene, as well as cotton products, among which there is everything that a modern person needs in personal care – sticks, disks, lactation pads for nursing mothers and more .
Production capacity and product safety
Long-term production experience, high-quality equipment, the latest technologies, highly qualified personnel help the BELLA trademark to produce such goods that can remain in the top of sales for many years in different countries of the world, for example, in Holland, Germany, India, Hungary, Jordan, Nigeria.
The progenitor of BELLA, the TZMO SA group, consists of 42 companies that are engaged in both production and trade and service. For example, a modern service center in this structure is the specialized clinic MATORAT, built according to world standards, and 2 modern Polish sterilization centers. The services provided by sterilization centers allow modern hospitals to expand their capabilities in this direction. But the production sector never stands still, so the company is constantly improving the technological aspects in the production of hygiene and medical products.
Concern for the safety of its consumers is manifested for the BELLA brand in the fact that the management guarantees the structure and literacy of both the production process and the investment policy in the field of technological progress and environmental protection.
The reliability of production technologies is ensured by continuous monitoring of products from the moment of their development, for which all suppliers, raw materials and materials are specially selected. A highly qualified workforce is formed not only in the process of constant retraining and advanced training, but also with the help of a corporate system for shaping the consciousness of personnel regarding safety standards and high responsibility to consumers. This way you can ensure that all BELLA brand products meet the safety requirements.
The products of the TZMO SA Corporation, including the BELLA brand, have international quality certificates ISO 9001, ISO 13485, GMP and CE, which are required for the possibility of selling manufactured products on world trading floors. In 1997, TZMO SA became the first corporation in Poland, which received a GMP (Good Manufacturing Practice) certificate, indicating that its products comply with the requirements of the World Health Organization. The CE safety mark, which is used to mark all BELLA brand products, guarantees the end user that the product complies with the regulations of the European Union, and that it is safe for humans and nature. This sign allowed the Polish company to be one of the first to enter the European market.
company in the world
The BELLA brand is the leader in sales in Central Europe, and also has high sales dynamics in Western European, African and Asian countries. All states where BELLA products are sold unite about a third of the entire population of the planet, which indicates the natural popularity of high-quality products manufactured using the latest technologies.
All product groups that BELLA produces today are sold everywhere where the brand is represented. Also, these products have a long-term reputation in the Russian market for personal care products. Back in 2002, marking the tenth anniversary of entering the Russian market, the company’s governing bodies provided the results of independent research by MEMRB International, according to which BELLA occupies about 40% of the entire profile market in this country, which indicates a clear leadership among consumers.
The company effectively cooperates with the best and most reliable suppliers of technologies, raw materials and equipment for production facilities, which ensures both the quality of the components themselves and the final product produced on their basis.
Activity of the company
The corporate culture of the BELLA trademark is based on the principles of innovation, responsibility and high professionalism. The convenience of manufactured goods for consumers should ensure the ease and safety of their daily life. The scientific developers of the company are trying not only to satisfy current needs, but also to anticipate the desires of consumers in the future, ahead of emerging demand with current offers. Modern technologies and the skill of specialists ensure the implementation of innovative ideas in real time.
The company’s economic indicators of success are combined with social activities, in which the company’s representatives organize various educational events aimed at improving the understanding of a healthy lifestyle, the need to help people with chronic pathologies, as well as children. Advanced standards in the medical industry are promoted by the company within the European Community. At the same time, all the company’s activities are based on the understanding of the consumer, without which the entire production cycle would not make sense.
The corporation has its own research and development center Tricomed, which cooperates with scientific institutions and solves various medical problems in the field of engineering, cosmetology, and biotechnology. The research center participates in various European cooperation programs, has a couple of dozen different patents, awards and the title of one of several world manufacturers in the field of biomaterials.
Where to buy BELLA products
Internet pharmacy WER.RU
You can buy BELLA brand products not only in retail chains around the world, but also in many online pharmacies. For example, the online pharmacy WER.RU offers its customers a wide range of BELLA products, which includes both traditional sanitary napkins – Nova Maxi Softiplait (larger size, standard thickness, with non-woven material on the surface), Perfecta Ultra Green (super thin thickness, anatomical winged shape, delicate surface, patented anti-leak protection system) and other high-quality dailies – Herbs panty with verbena or linden flavors (non-woven surface, minimal thickness, protection against irritation), Panty aroma fresh (with an openwork edge, anatomical, thin) and others.
ZDRAVZONA online pharmacy
The range of hygiene products from the BELLA brand is also presented in the ZDRAVZONA online pharmacy, where the list of products of this brand is constantly updated. High demand for products helps to constantly update products, the demand for which is constantly growing. Today in ZDRAVZONA you can buy inexpensively online Panty breathable hygienic dailies, covered with Softiplait non-woven surface, which ensures wearing comfort and skin breathing, with linden extract, which provides anti-inflammatory and antimicrobial effects and gives hormonal balance.
Also for the lactation period in ZDRAVZONA you can buy special cotton bra liners from BELLA, which protect against leakage of breast milk, prevent rubbing of the breast with clothing fabric with reliable fixation to the bra.
Pharmacy 911
A wide selection of BELLA brand products can be seen on the Apteka 911 website. Here you can find both everyday panty liners and panty liners for critical days of various shapes, thicknesses and absorbency. For example, it is recommended for active youth to buy For Teens Ultra Sensitive extra soft pads, because they are very thin, filled with an absorbent gel, with which all secretions are securely fixed inside the pad, and have a hypoallergenic surface made of non-woven Extra Soft. All these characteristics are perfect for young people who are actively involved in sports and live every second in motion. But the classic Nova Classic Maxi will become a lifesaver for women of any age, as they are reliable, classic style, medium thickness and have a low cost. At the same time, they are endowed with a mesh for comfortable absorption and have fixing wings. Panty Ideale Normal is a representative of absolutely invisible comfortable dailies, they are two-layer, breathable and have an absorbent that protects against the growth of pathogenic bacteria.