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The project “Transformation-2016” has been completed. Meet the lucky ones and catch ideas for a change of image!
During the week the best stylists, hairdressers, make-up artists of Bogomolov ‘Image School worked with seven Rostovites. The heroes also had to work hard: hours of shopping in the Mega and Horizon shopping malls under the guidance of the Latvian image designer Evita Ormane, dozens of dressing ups and a photo session … But it was worth it: the lucky ones have changed not only in appearance. Judge for yourself!
Anastasia, 26 years old, specialist
Anastasia works in the field of IT technologies, conducts training for employees, participates in conferences, and meets with customers. Single. In his free time, he communicates with her friends, goes to the movies, and visits the gym. Anastasia is decisive, energetic, benevolent, at the same time easy-going and open to everything new.
- Photo Shoot:
- Victor Batkovich / ShkAF
Hairstyle
The basis of the hairstyle was a graduated square. To add depth and contrast, the stylists chose a dark brown color for the hair roots, dyed the ends in a warm reddish brown shade and added lighter red highlights. The haircut will allow Anastasia to wear both small curls and light curls. The hairstyle suggested by the stylists gives the image of Anastasia brightness, determination, energy and dynamics.
Makeup
To prevent shine on the face, make-up artists used a base for oily skin. To correct the circles under the eyes, they used a golden concealer. A cold foundation evened out the tone of the face. With a dry corrector, make-up artists darkened the perimeter of the face and emphasized the cheekbones, as well as darkened the widest part of the nose. Gray-brown shadows emphasized the curve and slightly lengthened the eyebrow, which gave the look expressiveness and character. For eye makeup, a palette of brown shades was used. We slightly darkened the movable eyelid and the outer corner of the eye, drew an arrow, making the look more perky. A light pink gloss was applied to the lips in order to visually slightly increase them and emphasize the youth of the model.
In Nastya’s wardrobe, stylists have created a dynamic mix of different styles from minimalism to rock. All sets make up a single wardrobe capsule that will allow you to choose an outfit for any situation: meeting with friends or business negotiations.
The feminine lines of the form-fitting knit dress contrast with the brutality of the leather jacket and boots. This made it possible to create an image in which fragility and elegance are combined with audacity and rebelliousness.
- Jacket and clutch – “The Snow Queen”
- Dress – Karen Millen
- Boots – “Econika”
- Bracelet – Lady Collection
- Earrings – Mango
Anastasia: “I became brighter, more confident”
Freedom and the spirit of adventurism are the motto of this image. Frayed leather, suede and sandy woody tones create an effect of confidence and comfort, while the soft blue color of the blouse adds a touch of freshness.
- Jacket and blouse – Stradivarius
- Jeans – Befree
- Ankle boots – “Econika”
- Bag – “Empire of bags”
The skirt in the style of the new look of the 50s favorably emphasizes the thin waist, and the midi length visually makes the legs longer and more graceful. The look looks light and romantic, but due to the use of a catchy velvet bag with metal details, it does not seem boring.
- Blouse and skirt – Stradivarius
- Shoes and bag – “Econika”
- Belt and Earrings – Mango
Linen motifs combined with leather are one of the hottest trends of the season. The stylistic solution of the kit is based on a variety of textures of materials and the unity of colors.
- Skirt & Sheer Top – Stradivarius
- Cami Top – Zara
- Shoes and clutch – “Econika”
- Earrings and ring – Mango
The team that worked on the transformation of Anastasia: image design – Alla Bekhtold, Galina Shishkina (Bogomolov ‘Image School Russia); hairstyle and make-up – Alla Bekhtold (Beauty Industry salon); manicure – Oksana Davydova (Beauty Industry Academy).
Svetlana, 43 years old, manager
Active and positive Svetlana has long dreamed of changing and even made attempts to do it on her own, but caught herself thinking that she was returning to the old image – to a simple hairstyle and everyday clothes that did not express anything individual. Svetlana turned to professionals in order to find a style corresponding to her status, and at the same time not to lose comfort.
- Photo Shoot:
- Victor Batkovich / ShkAF
Hairstyle
The stylists removed the length of the hair, which emphasized Svetlana’s beautiful neck. The hair was dyed a darker natural color for freshness and contrast.
Makeup
With the help of a shaded arrow, the outer corner of the eye was raised and the effect of an overhanging eyelid was eliminated. The eyebrows were slightly corrected. Highlighted the shape of the lips with a soft, rich lipstick for sex appeal.
Svetlana’s wardrobe consists mainly of knitted jumpers and jeans, which greatly “simplify” her. The stylists offered a wardrobe that combines soft natural fabrics and subtle color nuances.
A jersey dress with a loose fit together with a matching wrap coat create an unusually soft look. And navy suede boots and metallic embellishments slightly sharpen it.
- Coat & Dress – Rue de Lys
- Boots – “Econika”
- Necklace and ring – Alcozer & J
Svetlana: “I like myself!”
The color scheme is based on a range of khaki shades. A leather skirt just above the knees is practical and at the same time emphasizes the figure, and in combination with a lingerie-style top makes the image very sensual. The set is complemented by a soft angora cardigan and comfortable ankle boots with a small steady heel. Jewelry emphasizes status.
- Cardigan and top – Rue de Lys
- Skirt – Zara
- Ankle boots – “Econika”
- Necklace and ring – Alcozer & J
This eclectic set continues the style and color scheme of the previous look, but with the inclusion of caramel beige tones makes it more delicate.
- Cardigan, top, sweatshirt and pants – Rue de Lys
- Ankle boots – “Econika”
- Necklace and ring – Alcozer & J
Stylish oxford shoes and flashy blue socks helped to avoid the conservatism of the classic suit, adding playfulness to the image.
- Jacket, Pants and Golf – Mango
- Oxford Shoes – Tommy Hilfiger
The team that worked on the transformation of Svetlana: image design – Yana Okhtova, Marina Kondina (Bogomolov ‘Image School Russia); hairstyle and makeup – Yana Okhtova; manicure – Svetlana Spirina (Beauty Industry Academy).
Vera is married and has two grown daughters. He is fond of music, takes piano lessons, loves skiing and ice skating. Vera has to communicate a lot with clients, and it is important for her to demonstrate confidence and competence in front of them, to look dignified and respectable.
- Photo Shoot:
- Victor Batkovich / ShkAF
Hairstyle
The red tint of her hair made Vera look older. When dyeing, the stylists chose a noble chocolate-golden color. The haircut – graduated bob with lengthening and asymmetrical bangs – and smooth styling emphasized the feeling of purity, restraint, elegance.
Makeup
Makeup artists evened out the skin tone with a thick foundation, choosing it a little lighter than natural, and added relief to the face by correcting the cheekbones. The eyebrows were given a clearer curved shape – this visually expanded the upper part of the face. The eyes were highlighted with brown-gold shadows, lengthening the outer corners. The lipstick in a natural shade gives the lips extra volume.
For Vera’s new look, stylists have chosen a feminine, elegant and laconic wardrobe in monochrome tones in the style of classic and minimalism. Preference was given to laconic silhouettes with a predominance of rectangular elements and straight lines.
The caramel-milk range of the set adds purity and gloss to the image. The slightly open waistcoat stretches the silhouette with straight vertical lines for a more toned look.
- Dress, pants and glasses – Mango
- Vest – Zara
- Shoes – “Econika”
- Bag – Gianni Chiarini, Rendez-Vous store
- Bracelet – Diva
A silk tunic dress is combined with skinny pants – it looks modern and stylish. Red elements make the look more expressive.
- Dress – H & M
- Pants – Zara
- Shoes – “Econika”
- Earrings – Diva
Vera: “I have fulfilled my old dream – to find my own style!”
The set is built on a nuanced combination of beige tones, which is complemented by brown accessories and details. A clear rhythm and straight lines give the image dynamism and confidence.
Trench and blouse – H&M
Pants – Zara
Shoes – “Econika”
Bag – Gianni Chiarini, Rendez-Vous store
Glasses – Mango
Beige and brown colors and soft textures of materials create a mood of warmth and comfort. At the same time, the leopard print serves as an accent.
- Vest & Top – Zara
- Skirt – Lusio
- Boots – “Econika”
- Bag – Gianni Chiarini, Rendez-Vous store
- Bracelet and earrings – Diva
The team that worked on Vera’s transformation: image design – Lidia Gubenko, Tatiana Strochkova (Bogomolov ‘Image School Russia); haircut and styling – Lydia Gubenko; coloring – Irina Shubina (Academy of Beauty Industry); makeup – Lydia Gubenko; manicure – Oksana Davydova (Beauty Industry Academy).
Natalia is the mother of a 13-year-old son and a 16-year-old daughter. Her family is musical: her daughter plays the cello, her son plays the bass guitar, Natalia prefers to listen to classical music. He loves to travel, does not spend a day without books, arranges walks with children of his class. This year Natalia applied for participation in the “Teacher of the Year” competition, and this prompted her to think about changing her image.
- Photo Shoot:
- Victor Batkovich / ShkAF
Hairstyle
According to stylists, the dark hair color looked too contrasting against the light skin of the face – this added excessive severity and age to the heroine. Softened the color to a muted copper. Sharp geometric lines were removed from the haircut. In the styling, we created romantic curls.
Makeup
A light natural base was chosen for the make-up. The brow line was softened with a beige-brown shade of shadows, thickening and shading. The natural shade of the eyeshadows emphasized the softness and openness of the look. A beige and caramel lipstick color completed the look.
The updated wardrobe gives an impression of elegance and ease, it is suitable for work, as well as for walks and travel. Things can be easily combined with each other.
50s Chanel style motifs in a modern, creative way. Combinations of colors and textures of materials give the image a French charm and demonstrate its delicate taste.
- Jacket – Zara
- Blouse – Finn Flare
Natalia: “I have moved away from the strict classics, and this is great!”
A light calendula tunic makes the look cheerful and casual. A jacket in shiny leather creates a dynamic vibe.
- Jacket – “The Snow Queen”
- Tunic – Caterina Leman
- Pants – «2.55 Showroom»
- Ankle boots and a bag – “Econika”
A small day dress is used as a tunic and is combined with tight trousers. The deep colors of emerald and aquamarine make the look noble and restrained, but the bold combination of things and materials brings a modern touch.
- Dress – “2.55 Showroom”
- Pants – Penny Black
- Jacket – “The Snow Queen”
- Ankle boots and a bag – “Econika”
In this look, noble restraint is combined with fragile femininity. The raised collar of a white blouse paired with a vintage-inspired necklace adds a touch of Victorian motif.
- Jumper, Blouse & Skirt – Caterina Leman
The team that worked on Natalia’s transformation: image design – Olga Kalyuzhnaya, Anna Kolotenko (Bogomolov ‘Image School Russia); hairstyle and makeup – Olga Kalyuzhnaya (Lovelly salon); cosmetic procedures and manicure – Anna Kolotenko (Aleksia Art image studio).
Elena is a loving wife, mother and caring grandmother. He spends his free time with her husband, often travels with him in Europe, loves Italy very much. With her friends, Elena attends theaters and concerts, goes to cafes. She is sociable and cheerful, while she has an inherent sophistication.
- Photo Shoot:
- Victor Batkovich / ShkAF
Hairstyle
Stylists offered Elena one of the most common haircuts – “bob”. We changed the hair color, darkened the roots into a dark blond tone with a smooth transition along the length to golden copper. Due to the volume in the parietal zone and asymmetric bangs, the shape of the face was corrected. The hairstyle can be changed according to the situation, transforming it from a dynamic to a more classic one.
Makeup
We used an anti-aging makeup base and an apricot-colored foundation. To create a rejuvenating effect, the cheekbone correction was made more expressive. The eyebrows were dyed in a natural brown color, shadows of beige and brown tones were applied to the eyelids, raising the outer corner of the eye. Peach blush was used to create the effect of freshness and youth. Using a burgundy-brown pencil, they slightly increased the volume of the lips, applied a burgundy lipstick, and used a caramel color in the center, which gave the lips volume.
The wardrobe is designed in an elegant and smart casual style with the addition of modern trends. The sets are dominated by vertical lines.
The image is dominated by the mood of comfort, warmth and charm of the 70s. It is created by combinations of knitwear and tweed, suede and leather, as well as the colors of autumn leaves.
- Vest – “The Snow Queen”
- Top – H&M
- Skirt – Zara
- Boots and bag – “Econika”
Elena: “The stylists emphasized my femininity. What you need! “
The knitted jumper, slightly adhering to the figure, visually reduces the volume in the upper torso. Due to the lace and the slit on the skirt, a piquancy appears in the image. The bag and boots are a great addition to the set.
- Jumper – Elis
- Top – H&M
- Skirt – Marks & Spencer
- Boots and bag – “Econika”
A well-tailored ensemble of a fitted top and pencil skirt favorably presents Elena’s figure, bringing her closer to the “hourglass”. The graceful silhouette lines, boat neckline and midi length add a retro 50s feel to the look.
- Skirt and Top – Marks & Spencer
- Shoes – “Econika”
- Bag – “Snow Queen”
Semi-fitting plastic lines and soft flowing fabrics give the heroine femininity, and deep tones – nobility and chic. An exquisite necklace emphasizes the sophistication of the image.
- Top tunic – H&M
- Skirt – Marks & Spencer
- Shoes, bag and necklace – “Econika”
- Belt – Diva
The team that worked on Elena’s transformation: image design – Daria Ignatova, Lolita Abidina (Bogomolov ‘Image School Russia); hairstyle – Irina Shubina, Nadezhda Kharitonova (Beauty Industry Academy), Alla Bekhtold (Beauty Industry Salon); makeup – Daria Ignatova; manicure – Oksana Davydova, Svetlana Spirina (Beauty Industry Academy).
Nikolay, 31 years old, designer
Nikolai’s interests include cinema and literature, theater. Together with his wife, he follows cultural events in the city and tries not to miss significant events. At the same time, he is fond of motorcycles and dreams of his own bike.
- Photo Shoot:
- Victor Batkovich / ShkAF
Hairstyle
To give the face masculinity and character, stylists offered Nikolai one of the most popular haircuts, where the temporal and occipital zones are cut short, and the crown and parietal zone remain longer. The hair was protonated using a dark cool shade. The beard design made the look more modern.
Makeup
Makeup artists toned Nikolai’s face with a light translucent matte tone for an airbrush. A dark-colored wax corrector was applied to the area under the eyes, and a colorless mattifying powder was also used. With the help of a dry corrector, the zygomatic line was identified and the temporal zone was worked out. Created a clear line of eyebrows and enhanced their color.
Nikolay’s wardrobe is designed in smart casual style – it is suitable for both work and informal life situations. Basic items are used in the sets.
The combination of a biker jacket with elegant skinny pants and classic shoes creates a stylistic reminiscence of 50s rockabilly. The image is designed in monochrome, but varied in textures of materials.
- Jacket – “The Snow Queen”
- Pants & Belt – Hugo Boss
- Boots – Aldo
An indispensable kit for the city: a combination of style and comfort. Broken jeans and rebellious boots conflict with the elegance of a beige coat, but they are reconciled by a trendy tablet bag and a casually thrown scarf.
- Coat, T-shirt and jeans
- Boots – “Respect-Growth”
- Scarf – Hugo Boss
- Bag – “Snow Queen”
The ensemble is built on geometric silhouette lines and sharp combinations of colors and textures. The image is dominated by laconicism, clarity, confidence.
- Jacket – Zara
- Pants – Antony Moreto
- Boots – Aldo
- Belt – Hugo Boss
The image of a free artist who does not think about his appearance, but at the same time looks stylish. Effortless elegance, measured brutality and thoughtful negligence.
- Cardigan – “The Snow Queen”
- Turtleneck – Benetton
- Jeans – Zara
- Boots – “Respect-Growth”
- Scarf and Belt – Hugo Boss
The team that worked on Nikolai’s transformation: image design – Yulia Amiton, Irina Mezhevova (Bogomolov ‘Image School Russia); hairstyle – Nadezhda Kharitonova (Beauty Industry Academy); make-up – Anna Nenasheva (Academy of Beauty Industry); manicure – Oksana Davydova (Beauty Industry Academy).
Valentina leads an active lifestyle, is engaged in household and subsidiary farming, helps in raising grandchildren and great-grandchildren. In clothing, he prefers simplicity, functionality, ease of care. In her heart, Valentina feels young and wants her appearance to match her inner state.
- Photo Shoot:
- Victor Batkovich / ShkAF
A wardrobe in soft natural colors combined with neutral shades, bright accents, and accessories can be easily combined. Vertical lines correct the figure and give slimness and youth.
The motives of the safari style are used: khaki color, leopard print, suede and leather textures. The extended shoulder girdle and free volume of the tunic blouse mask the features of the figure.
- Tunic blouse, pants and top – Zara
- Ankle boots – “Econika”
An elongated black vest in combination with loose matching trousers forms a versatile set. It can be complemented with different tops and blouses and transformed into a casual or more dressy version.
- Vest, Pants & Ankle Boots – Zara
- Blouse – Finn Flare
- Clutch – “Econika”
Valentina: “I have not just dropped ten years, I look like a gorgeous woman!”
Loose boyfriend jeans are functional, comfortable, easy to combine with other wardrobe elements. A white classic blouse adds elegance to the look, while a leopard print top makes it more catchy and dynamic.
- Top, Blouse & Jeans – Zara
- Ankle boots – “Econika”
The basis of the set was an elegant semi-fitted dress made of dense knitwear. A decorative accent is a scarf that echoes in color and pattern with shoes with high, stable heels.
- Dress – Finn Flare
- Shoes – “Econika”
The team that worked on Valentina’s transformation: image design – Natalia Martynova, Elena Polyakova (Bogomolov ‘Image School Russia); hairstyle – Irina Shubina (Beauty Industry Academy); make-up – Natalia Martynova (Academy of Beauty Industry); manicure – Svetlana Spirina (Beauty Industry Academy).