Löwenbräu (Лёвенброй) – a lager originally from Munich. Since 1810, it has been supplied annually to Oktoberfest, and is included in the “big Munich six”. Beer has a centuries-old history, is produced according to the same recipe.
History of beer Loewenbräu
1524 Jörg Schnaitter is mentioned by the first brewer at Löwengrube 17 in Munich.
1746 The first written mention appeared only in the XNUMXth century, the name of the enterprise appeared in the Munich tax records.
1818 Peasant-born brewer Georg Bray bought the brewery, which began to grow and develop successfully under his leadership.
1863 The Munich Löwenbräu was given the status of the largest, as it produced 1/4 of all beer in the city.
1872 The brewery was officially registered under the name Aktienbrauerei zum Löwenbräu.
1886 Registered trademark with the image of a lion. At the turn of the century, the brewery was the largest in Germany, although heavily dependent on exports.
1900 At the World Exhibition in Paris, the beer received the Grand Prix.
1912 Löwenbräu produces about a million hectoliters per year.
1921 Löwenbräu merged with Unionsbräu Schülein & Cie and Munich Bürgerbräu, two other breweries.
1923 On November 8 and 9, events took place at the plant, later called the Beer Hall Putsch or the Beer Hall Putsch. Adolf Hitler attempted a coup d’etat, he opposed the German policy, which led the country to decline. This moment was a turning point in the history of the country, as it marked the beginning of the primacy of the Social Democratic Party of Hitler.
1928 The supervisory board of the new corporation included Wilhelm von Fink and Josef Schülein, a Jew. Later, the tenure of the second owner of the company led the Nazis to ridicule alcohol, calling it “Jewish beer.”
1950 At the Oktoberfest festival, the company installed a mechanical roaring lion.
1975 Miller Brewing has acquired the rights to Löwenbräu in North America. After two years of export, Miller began brewing the drink domestically using an Americanized recipe, and supplies from Munich ceased.
1997 To successfully survive in a globalized market, the traditional Munich breweries Löwenbräu and Spaten are merging.
1999 The rights to Löwenbräu in America passed to the Labatt Brewing Company, which launched production for Canada as well. The recipe was German. Three years later, production stopped, deliveries from Germany resumed, but in smaller quantities.
2004 After numerous mergers and transformations, the brewery became part of Anheuser-Busch InBev on October 1st.
2014 Canada regained the rights to Löwenbräu and began brewing it at its London plant.
2020 Once one of the largest German breweries, today Löwenbräu is a local brand owned by an international company headquartered in Bremen. In Russia, the brand is represented by AB InBev Efes.
Types of beer Loewenbrau
In Russia, only the first two types of the drink are sold, the rest can only be tasted abroad.
Original, 5,2%
Classic Bavarian beer. It is made from natural ingredients in strict accordance with the Beer Purity Law of 1516. It is based on barley, water, quality hops from Hallertau for bitterness and aroma, and special Löwenbräu yeast. Straw color. Tart, moderately bitter. On the palate, notes of honey, grains, malt and fruits are revealed. Smells like young grass. Average amount of foam.
Dark, 5,5%
A dry, dark lager with a deep red tint in the light. The taste of coffee with chocolate, there are malt nuances. Definitely smells like burnt caramel malt. It is easy to drink, the aftertaste is pleasant. There is both spice and slight bitterness from hops.
Oktoberfest beer, 6,1%
The first association that beer evokes is the German Oktoberfest. Lager has a straw color and high foam. The taste is harmonious, consists of sweet malt notes and bitter hop notes. It smells of spicy flowers and herbs. Made in the style of Märzen/Oktoberfest, which is clearly visible even in the aftertaste.
Natural shandy, 2,5%
Half consists of beer, half natural lemonade. It has a refreshing refined taste.
triumphant, 7,6%
Belongs to the doppelbock variety. Black-brown with scarlet tints in the light. The bouquet reveals caramel from roasted dark malt, honey, hop bitterness, coffee and chocolate. Has a warming effect.
Urtyp, 5,4%
Light beer brewed according to traditional recipes since 2006. The taste is harmonious from their malt hop shades. The aroma is refreshing, woven from notes of grapefruit, spices and honey herbs.
whites, 5,2%
A classic representative of light Munich beer. Cooked according to old recipes. The taste is fresh, spicy.
Awards
In 2008, at the Great Moscow International Beer Festival, the drink received the “Platinum Osiris” in the “Best Light” category.
In 2016, at the World Beer Cup in Philadelphia, the beer was awarded the gold award.
With the European Beer Star in Grefelfing, the beer took gold in 2009 and 2010.
In 1989, the beer received gold at the Denver Great American Beer Festival.
Interesting Facts
The Lion emblem originates from a XNUMXth-century fresco in a brewery. It depicts Daniel in the lion’s den.
In North America, the drink came to be regarded as the pinnacle of Munich beer, as evidenced by its presence at the Montreal Expo in 1967.
In America, the brand competed with Michelob Miller. Its representatives pointed out that the changes made to the recipe violated the “Beer Purity Law”, even though the advertisement stated otherwise. No regulatory action was taken, but Löwenbräu’s sales fell.
In November 2014, Canadian sommelier Jamie Drummond called for a boycott of stamp production in Canada. In the online edition of Good Food Revolution, he said that the new product is inferior in taste to the original.
Relevance: 31.05.2020
Tags: Beer, Cider, Ale, Beer brands