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Dr. Diesel – beer, which is distinguished by a unique glass packaging. The bottle is comfortable to hold in your hand due to the shape, the glass is covered with pimples so that the drink does not slip out of your hands. The beer is light and popular among young people.
History of beer Doctor Diesel
The trademark appeared in 1998 under the leadership of the Russian company Ivan Taranov’s Breweries. Beer was brewed at several factories in Russia and even in the Republic of Belarus. Glass / tin containers of 0,5 liters and plastic 1,5 liters were produced.
After 7 years, the brand was bought out by the Dutch brewing holding Heineken. Its founder is Gerard Heineken, who started with a small Amsterdam brewery.
He founded it in 1873, hired two assistants, began to improve the classic recipe, and a year later presented his brainchild: a beer that was never lighter in the Netherlands. Heineken became very popular. Today, its production includes 115 breweries in 65 countries.
Over time, the brand became outdated, it became less trusted and lighter alcohol was preferred. Sales have dropped. Therefore, in 2007, the brand was rebranded, during which the design and name were changed. It began to be written in Latin to add “Westernism”. Light beer has been added to the line.
In 2008, the marketing strategy was improved, and the sales volume increased 20 times compared to the previous year.
Dr. Diesel has excellent taste due to natural ingredients and special A-Yeast yeast. They influence the complex taste and aroma with unobtrusive fruity notes. During the production process, the drink is fermented in a horizontal position, thanks to which the yeast grows well. Beer is brewed longer than any other types: 28 days. Therefore, it has a yellow color with golden tints.
Beer line Dr. Diesel
Doctor Diesel, 4,5%
Yellow beer. Bottom fermentation at low temperatures. Filtered. Aroma of corn with malt notes. Bright malty taste, reminiscent of toasted bread. The aftertaste reveals hops and dryness.
Sexy Lime, 4%
The color of the beer is yellow-straw, the smell is malty with lime hues. The taste has sweet undertones, lime is present. The aftertaste is dry, unobtrusive, not bitter.
Red Mix, 4,5%
The color fades to red. Malty aroma with hints of pomegranate juice. The taste is sweet and pomegranate. The aftertaste is dry, you can feel the hops.
How and with what to drink Doctor Diesel
The classic version of beer is served at a temperature of 5-8 °C. Perfect with seafood such as shrimp and mussels, as well as cured meats. The other two types are recommended to be cooled to a temperature of 4-7 ° C and served before meals as an aperitif. In addition, it will be combined with light snacks of vegetables.
Interesting Facts
The symbol of beer is two letters D in the name, similar to a gear. She represents movement.
Buyers were attracted by interesting advertising campaigns. For example, “trust to 7”.
According to statistics, 192 million glasses of Heineken products are drunk every day in 25 countries.
The holding sponsors the UEFA Champions League. Its slogan “Enjoy Heineken responsibly” flaunts on the sides.
Relevance: 25.03.2020
Tags: Beer, Cider, Ale, Beer brands