Music, Beer and innovation are the ingredients of Desperados’s latest innovative experience

The Desperados beer brand, known as the one that combines tequila inside, has created a very innovative concept to enjoy a unique musical experience.

His proposal is called “Train Trax”, an old train that operated on the Polish tracks, has transformed it into an incredible concert venue.

To disseminate the new musical and leisure concept, the desperados brand has had the electronic music group Mount Kimbie, led by DJ Powerhouse, who have performed unique live sessions aboard the aforementioned concert train.

In the words of Anna Bizon, the Global Director of Desperados, we see the innovative daring very well explained:

“Boldness and daring to be different are part of Desperados’ DNA. With Train Trax, we and Mount Kimbie have discovered new, unique and hitherto non-existent musical territory, offering our fans a new way of experiencing music. We make the road our destination. Train Trax is the new action from Desperados, where we are investing in a series of unique experiences to promote the wildest way of living music “

Desperados is a product of the Heineken® Group, and since its birth in France in the 90’s, it has not stopped innovating, recently before the end of the year, we echoed its original product for the celebrations of the New Years Eve, the limited edition Desperados Flare and now this disruptive concert hall on the move, as urban as it is surprising.

The Desperados Trax Train

The wagons of the vehicle have become a true center of innovation, equipping the wagon as if it were another instrument of the group.

External radiofrequency identification sensors have been placed on the tracks, so that as the train passed, an internal receiver converted the signals emitted by the sensors into musical notes.

These melodies of the tracks are integrated by the musical group itself within their songs in live performances within their wagons.

The proposal does not end there, the attending public is also part of the concert not passively, but very actively, interacting with some of the elements that have been enabled on the edge of the train cars, giving them control over the lights and cameras. .

The most surprising effect is undoubtedly that of speed, the train and the music, which go hand in hand, accelerating the measures as the train increased speed and slowing them down as the pace slowed down.

The result has given a new song within what will be the last of the group, a live version of Synthi remix train and the recording of a video that will capture the complete experience.