Beauty: are we ready to save on it?

Many people are interested in the question: how much do girls spend per month “on beauty”. We talked with readers from 18 to 24 years old and found out what brands of cosmetics they prefer, what they spend every month and what they dream about.

First, some statistics. We calculated how much a modern girl spends on average on self-care. We asked our respondents to include absolutely all expenses, from makeup to the gym, and then selected the most popular cost categories. Here’s what we got:

Interview

How much do you spend on beauty per month?

  • less than 3000 rubles

  • from 3000 to 5000 rub.

  • from 5000 to 10 rubles.

  • from 10 to 000 rubles.

  • from 15 000 to 20 000 RUB

  • over 20 rubles

But we decided not to dwell on material factors and smoothly moved from them to abstract dreams and desires. We asked the girls what beauty miracles they would like:

Favorite cosmetics brands: Chanel. Dior, Mac Cosmetic, Yves Saint Laurent, Ahava. It is impossible to accurately calculate all expenses, always in different ways. But, for example, for January:

hairdressing salon – 9000 rubles;

SPA (massage) – 3500 rubles;

manicure 1-2 times a month – 1200 rubles;

signed up for stretching – 2000 p. per month;

eyebrow correction – 600 rubles

And plus masks, creams and oils at home: about 2000-3000 rubles a month. In January, about 20.000 rubles came out, but this is due to haircuts and dyeing, usually, of course, less. I train myself at home. I went in for sports for a long time and I know what’s what: I specially created a set of exercises that suits me perfectly, and much less time is spent on such a workout than on a trip to the gym. Although, it happens that I go there. I don’t think it’s worth cutting the “beauty budget”: they don’t save money on such things! It is better sometimes not to go to the movies or have a glass of wine at home, and not in a cafe. But if your skin, hair or nails need to be cared for, this must be done!

Do I like to receive cosmetics as a gift? Very! This is probably one of the best gifts. Lipsticks, perfumes, creams … There are never enough of them.

Beauty dream: wake up immediately with a gorgeous styling.

Favorite cosmetics brands: Chanel, MAC, Make Up For Ever, Bobby Brown. Of course, I love to receive cosmetics and perfumes as a gift, but you need to know what to give, so I try to hint in advance. I prefer to trust professionals to take care of my beauty, so I go to the salon for most of the procedures. The list of expenses looks something like this:

Hairdressing salon: coloring – 3500, keratin – 6500. Eyebrow shaping: 300. Manicure: 1500. Gym, subscription for a year: 75000. Pedicure: 1200. Cosmetologist: 12000.

Beauty dream: so that the nails do not break, the hair always remains even and colored by itself!

Favorite cosmetics brands: Sephora, Clinique, Love organic, Tony Moly, The Face Shop.

Basically, I do hair, body, and nail care myself: it’s cheaper, plus I understand what result I want to get and I can control it. Sometimes I go for a manicure at the master’s home: it is much more comfortable to be in a cozy room than in a salon. Thus, the gym, skin care and decorative cosmetics cost from 2–3 thousand rubles a month.

At the moment, I’m not going to change anything. When it comes to prices, quality beauty products tend to be above average and that’s okay. I don’t really like to receive cosmetics as a gift – only if from my mother, only after discussion. It’s like a personal hygiene item.

Beauty dream: magic wardrobe. You go in, say the purpose of your trip – and a touch screen appears in front of you, as in a game, with the proposed options for sets and color combinations. After pressing the “load” button, real clothes are pulled out of a slot, from the ceiling or floor on a hanger. I don’t know if this can be called a beauty dream, but it would be really cool and beautiful.

Favorite cosmetics brands: MAC, Yves Saint Laurent, make up forever. The hairdresser comes to the house, I rarely go to the beautician (like there are no problems with the skin), I do the manicure at home (both faster and cheaper, and I like to paint my nails myself). Every month, beauty is spent in different ways, on average from 3000 to 8000 rubles. I am not going to cut costs, I don’t save on cosmetics.

It is good to receive cosmetics for eye makeup as a gift (since you can miss the mark with perfume and lipstick)

Beauty dream: manicure that lasts perfectly long!

Favorite cosmetics brands: I prefer to use cosmetics Clarins, Givenchy, Chanel, MAC.

In total, beauty takes from 5 to 10 thousand, and maybe more: it depends on when the need arose for something. I mostly do eyebrow shaping myself, I rarely ask a beautician with this question. I prefer to do my manicure at home. Now there is everything you need for this, and on the Internet there are a lot of different methods and designs with simple instructions. On big holidays, of course, I go to a beauty salon, but mostly I try to cope with trifles on my own. Hair, of course, is handled by the masters in the hairdresser. Painting, haircut, treatment.

I believe that you shouldn’t spare your efforts and resources for beauty. Any girl should look after herself and look good. To reduce costs, if necessary, you can find analogues of expensive cosmetics.

I choose cosmetics exclusively myself because of the peculiarities of my skin. I approach this issue very carefully in order to avoid allergic reactions.

Beauty dream: perfect eyebrows effortlessly. I don’t want to get a tattoo, and daily care and makeup take a lot of time.

Vladislava Ivanenko, 20 years old

Favorite cosmetics brands: Biotherm, Clarins, Chanel, Make Up For Ever, MAC, Sefora

Every month I spend only on the services of a hairdresser, since I learned to do the rest of the procedures myself. It goes to a hairdresser in different ways: sometimes 1000, sometimes 2000 rubles a month. I dye my hair, or rather one strand, only in the salon or with my master, because in this respect I trust them more than myself. Moreover, every time I have to lighten a strand with professional paints and calculate the required amount, so as not to simply burn my hair. That is why I go to the professionals.

Since I do not spend so much on all kinds of salon services, in this respect the crisis will not hit my wallet hard. But I still think that if you need to reduce your “beauty budget”, you can learn how to do most of the salon procedures yourself. There are a lot of video tutorials on the Web where they explain everything in the most accessible way.

Gifts in the form of cosmetics are, of course, good, but there is a risk of making a mistake with the gift. Therefore, I believe that it is better then to present the certificate to any cosmetic store: this will relieve the agony of choice, and the owner of the gift will be able to buy exactly what he wants.

Beauty dream: always look fresh and rested, even if you haven’t slept for a couple of days.

Alina Kalmetyeva, 20 years old

Favorite cosmetics brands: in terms of leaving the last few years, I have two favorites: Estee Lauder and Vichy, but I usually prefer the first brand. My skin is normal, but a little dry, so I pay a lot of attention to moisturizers. Estee Lauder has a Hydrationist series, I won’t trade a cream and face lotion from this series for anything. I use Kerastase and Shiseido for my hair, Organic Shop for my body, good inexpensive cosmetics, in particular I like their face masks and bath salts.

As for decorative cosmetics, in terms of price-quality ratio, MAC will be in the first place for me, they have the best makeup bases, lipsticks, brushes. BB cream and mascara from Dior, blush and eyebrow pencil Bobbi Brown. I rarely buy decorative cosmetics, I haven’t dyed my hair for two years, which makes my life much easier, and I don’t do procedures like keratin and collagen, my hair has enough home care. Most of all I spend mostly on manicure and pedicure, sometimes I go for eyebrow shaping.

On average, the cost of personal care is from 5 to 10 thousand per month, depending on the situation. What girl does not like to receive cosmetics as a gift! I’m not an exception. I never thought about what exactly from cosmetics I like to receive as a gift, but most of all I am glad when they bring me some interesting beauty products and novelties from other countries, especially those that we cannot get.

Beauty dream: always have beautiful and healthy skin and long, thick hair, regardless of care. Well, there is a lot and not get fat, of course!

Favorite cosmetics brands: I love decorative cosmetics as a class, so the choice is not easy for me. I would like to note the NYX brand, which pleases with incredibly affordable prices (even in the face of a growing dollar), combined with a lot of interesting and not trivial products. Also Clarins: in my opinion, the brand is now experiencing a “rebirth” – if earlier it was associated exclusively with care for the middle age category, now they have many interesting decorative products. Let the third one be the products from smashbox that have recently come to the Russian market, in which everything is perfect: design, color combinations, quality.

With my hair length and condition, I allow myself to have a haircut about once every six months / a year and the whole haircut consists of trimming the ends. From time to time my friend cuts my hair for free. I control the eyebrows myself and, since I am happy with the natural shape, it remains only once a week to devote a couple of minutes to tweezers and a mirror to maintain a decent look. I am happy to do my nails myself. Once every 2-3 months I buy a gel from sally hansen for softening the cuticle (350 rubles), once a month – a couple of nail files (200 rubles), well, I take different varnishes, somewhere 1-3 a month, approximately (200 –250 * 3 = 600–750 p.).

The main expense item is decorative cosmetics. It’s hard for me to say exactly how much it costs, but I think I won’t be mistaken in naming the amount of 2000–5000 rubles per month. It is also worth mentioning cosmetics for care: about once a month I buy a face cream from La Roche – Posay (700-900 rubles) and a foam for washing a Japanese manufacturer (350 rubles).

I’m not going to cut costs. I will continue to buy decorative cosmetics, as before, that’s for sure – but otherwise there is nothing special to cut. Rather, I’m going to expand my budget and start going to the gym.

Beauty dream: change hair color without harming them! I dream of lavender hair, but for this I will need to dry it to a straw state by discoloration, and then finish it off with aggressive paint.

Favorite brands of perfume and decorative cosmetics: Dior и Lancome.

Caring cosmetics: Viсhi. I really like professional cosmetics for hair, I like the brands Indola, BES, some Estel products.

At home, I mainly do various grooming hair masks, eyebrow shaping, pedicure, etc. This saves time. The rest of the costs look like this: highlighting – 2500, manicure – 1500, one-time visits to the pool (3 times a month – 1000 rubles)

I am not going to cut expenses, in recent months it turns out just the opposite! In my opinion, what really cannot be skimped on is the makeup base and the tonal base. Also, I probably will never be able to save on good hair cosmetics, in particular, balm. Hair balm should be very good and of high quality.

I love getting gift certificates to cosmetic stores and beauty salons. In my opinion, a gift certificate is the perfect gift for a girl.

Beauty dream: control the length of the hair. Today you go with a haircut under a bob, and tomorrow you have hair like a mermaid. And it would also be interesting if the color of the eyes changed dramatically depending on the mood. And so that people have a superpower: the “undo” button for all experiments with appearance!

Elizaveta Pavlovskaya, 19 years old

Favorite cosmetics brands:

Base: Garnier BB cream. Powder: Mary Kay (loose) and IsaDora. Shadows: Ready to Wear, SEPHORA. Mascara: Diorshow Iconic Extreme (waterproof), Clinique High Impact Mascara. Blush: MAC Harmony. Liquid eyeliner: Eveline Liquid Precision LINER 2000 procent. Lips: Mac Matte Lipsticks, L’Oréal Shine Caresse Gloss # 402 and Maybelline Color Sensational Lipstick # 175 PINK PUNCH. Lip liners: SEPHORA and Mac.

I never thought about how much I spend on personal care, but most of all, perhaps, on my hair: after extension, they need to be restored for an insanely long time. It takes 5-10 thousand rubles. Then the most favorite monthly correction of eyebrows and their coloring – 500 rubles. I prefer to do manicure and pedicure myself, as there is nothing difficult about it. Weekly purchase of varnishes just for joy – 200-600 rubles. All my workouts are running. Entrance to the Dynamo stadium – 60 rubles. Something like that, economically. But over the years, the list gets longer and longer, and the amount is more and more! The crisis has reached our cosmetic stores, they are literally empty! But we girls cannot save money, cut the “budget for beauty” and, moreover, be lazy.

Gift cosmetics are a risk. But I would, for example, be happy with the huge Sephora eyeshadow palette or MAC lip liner and lipstick!

Beauty dream: so that when you lightly press on the cheeks, the cheekbones protrude in their place.

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