Life, alas, does not confirm the validity of folk wisdom “do not be born beautiful, but be born happy.” Just beautiful and you need to be born in order to be, if not happier, then at least more financially successful. Beautiful people earn more, according to numerous scientific studies.
The desire to translate such seemingly ephemeral concepts as beauty and attractiveness into the language of economics is not at all as ridiculous as it might seem. At least for such a pragmatic nation as the Americans. Over the past years, American psychologists, sociologists and marketers have repeatedly addressed this topic. The results of their research show that there is a very direct relationship between economic well-being and external attractiveness, which can be measured in dollars and cents. Here are just a few eloquent facts that allow us to consider the cost of haircuts and styling, makeup, care products and much more not as expenses, but as real investments *.
– Outwardly attractive executives already by their very appearance increase the value of the shares of their companies. Such an impact on stock market participants is the appearance of beautiful CEOs on the TV screen.
– Excess weight reduces women’s chances of a high income.
– Tall people earn more. Among working Americans between 170 and 180 cm tall, each inch (2,54 cm) of “excess” growth corresponds to an average increase in annual earnings of 2%.
Read more:
- Why do we hesitate to spend money (and time) on ourselves?
– Those Americans who look better than 67% of those around them, on average, earn $ 230 more in a lifetime.
And finally, sacramental. Must be blonde! Blonde hair gives a woman the same economic benefits as an extra year of education.
* Read more about this on The Atlantic www.theatlantic.com/business/archive/2014/08/the-economics-of-your-face/375450/