Avant-garde flavors at Fruit Attraction

The Fruit Attraction fruit and vegetable fair is the great commercial event of the international fruit and vegetable industry.

The gastronomic event, is organized by Ifema and Fepex, and returns to the fairgrounds of the capital of Spain, next October 18, occupying 6 complete pavilions of the same.

A perfect place to establish commercial relationships for brands and distributors with those responsible for purchasing from the main importing countries of one of our star products in the international food scene, Fruit and Vegetables.

In the present edition of this year 2017, as in the previous editions of Fruit Attraction, Brazil and China will be the countries invited to the event.

More than a thousand companies from the sector will be present at the fair, as well as in the gastronomic version of it, the Fruit Fusion area, a place where we can access the “Vanguard Flavors” through demonstrations and showcookings by the hand of renowned chefs, product tastings, etc …

A unique scenario for the promotion of orchard producers to their real and potential customers from the rest of the world, as well as a wide umbrella of consumption possibilities within the hospitality channel.

We will once again see among its pavilions the successful areas of the previous calls, such as The Organic Hub, and its companies of organic fruit and vegetable products, as well as the Innova Catwalk and the Innova Forum, where the latest news of products, varieties or brands will be presented. the exhibiting companies offer a preview to the market.

The novelties of fruit attraction 2017

A new format of exhibition space, the so-called “ready2exhibit” is a clear commitment to extend to all producers and marketers the possibility of being at the fair.

With the implementation of this exhibition system with surfaces of 6 m² and at a very low cost, all new companies are given the opportunity to present their products and services to the large commercial and professional public on the national and international scene.

Likewise, to help entrepreneurship, the best project in this area will also receive a prize of € 12.000.

Another novelty at Fruit Attraction 2017 will be Smart Agro, digital transformation and technological innovation at the service of the agri-food chain as the center and focus for efficient production. A clear commitment to quality with technology as a differentiating lever and generator of sustainability.

On the traditional level, a space dedicated to nuts will be set up called The Nuts Hub.

You can see all the information and complementary activities program in its entirety on the website of fruit Attraction 2017, which we attach here.