In particular, experiments have shown that certain scents, such as the smell of mint, can reduce appetite, thereby promoting weight loss, or reduce the urge to smoke (lemon and geranium). This is explained by the fact that each smell evokes certain associations, affecting the subconscious. But it is from the subconscious that irresistible desires are born.
For example, the mint smell is associated with toothpaste, chewing gum, and motion sickness pills – that is, it is the smell that people often smell either after eating or when they do not feel like eating at all. Since there are no cigarettes that smell like lemon or geranium, this smell is not associated with smoking and helps people to quit cigarette cravings.
The main challenges facing the development of such lipsticks are odor addiction and regional and individual differences in odor response. Since the olfactory receptors stop responding to smell over time, the effect of scented lipstick will not be long-term.
In addition, in different countries, the psychological reaction to may be different. For example, Americans associate the smell of cinnamon with the holidays and raise their spirits, while the French associate cinnamon with drugs. The smell of vanilla has a calming effect on Americans, but for other people, the smell is nothing special. However, a number of cosmetic companies have already started producing magical lipsticks. The future will show how successful this direction will be.
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