Are strawberries not always strawberries?
    • 9 years ago

    When we walk around a supermarket looking for products we want to buy, the first thing we deal with is their packaging. It is the subject of numerous marketing strategies aimed at persuading us to choose a product from this company and not from another company.

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    To make food (e.g. breakfast cereals) look healthier, its packaging can represent good-looking, colorful fruit. It seems natural that if we choose strawberry-flavored breakfast cereals, they should be on the packaging. However, let’s not be under any illusions – this product has little to do with strawberries (apart from the taste). It goes without saying that eating fruit containing fruit is healthier. Therefore, if we reach for such a product, we will contribute to the improvement of our health condition.

    That is why such products are more likely to be reached by the average consumer without even knowing how wrong he is. For example, such “strawberries” are mostly composed from soybean oil and sugar. With the addition of real, but artificially colored strawberries. Is it a scam? A representative of each food concern would immediately refer to the full label of ingredients on the packaging. In the back. However, many buyers find it unfair. Front label for it is more important, more visible; it also influences the imagination. Finally, not everyone pays attention to the back of the package. According to American law, such a marketing strategy is XNUMX% legal. The producer can “advertise” his product with juicy fruit on the packaging when the wording appears «o smaku…». However, not everyone thinks that the taste can be artificially prepared, and the traces of the example strawberries are primarily used to disguise marketing manipulation.

    source: ScienceNews.pl

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