More and more brands are entering the organic niche. And we understand them, when we know that the growth of organic cosmetics brands is between 20 to 30% per year. L’Oréal thus acquired Sanoflore and Clarins, Kibio. They also well integrated the fact that a cosmetic even if it is organic must provide a certain pleasure (texture, packaging…). This is why we now find brands with very glamorous products: Doux Me, Suzanne aux Bains, Clé des Champs, Virginale, Care by Stella McCartney… Organic beauty products are therefore on the rise even if they At the present time, there is a lack of consensus in terms of labels as well as real efficiency tests.
2021-11-16