A TV advertising campaign for the fragrance, featuring the actress, kicks off this fall. It will include 20, 30 and 60 second TV spots, as well as single or double print campaign flyers. The video was directed by American director Bill Condon. The “angelic” image of the actress with her silky blonde hair turned out, in his opinion, mysterious and magnificent. In the video, we see Naomi Watts entering a room filled with angel-shaped vials.
Advertising photos for the print campaign were taken by Iranian photographer Ali Madhawi.
Впервые was released in 1992. It was a kind of breakthrough in the niche of oriental gourmet luxury fragrances. The “angelic” sound was based on notes of patchouli, praline-caramel and vanilla.