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And all thanks to the fact that when turned off, instead of a black screen, it can turn into a picture or a photo collage.
Many believe that harmony in the interior can be achieved only by following strict rules, suspiciously reminiscent of the laws of feng shui: each object in the room must have a specific place. TV is a different story. A black screen attracts too much attention, looks out of place in an interior decorated in a certain style, for example, boho or renaissance. Design websites and blogs are full of tips on how to hide your TV: place it in a niche, behind a curtain, in a closet, and even in a tabletop. But what if you don’t hide it, but turn it into a stylish home accessory? As an example – the new The Frame 2018 from Samsung.
The Frame line of UHD TVs was appreciated back in 2017, when it first appeared in Russia and became one of the most unusual technological premieres. Its creators assure – finally, there is no need to puzzle over how to harmoniously fit the TV into the interior. In Painting mode, The Frame becomes a work of art and displays paintings or favorite photographs. Monet, da Vinci, Klimt, van Gogh, Rubens – more than 850 masterpieces from the best museums and galleries in the world are available in the Art Store app, and you can change them at least every day, depending on your mood. For fans of contemporary art, there is also a large selection from London’s Saatchi gallery and the famous online platform Artspace. You can also upload your own images to the TV, such as your favorite family photos or baby drawings from your smartphone or USB drive.
This year, The Frame has even more advantages. All TVs have a “one invisible connection” that solves the problem of tangled wires. All cables are connected in one almost invisible wire that runs from the TV to the One Connect. Now the device can be positioned where it is convenient. Moreover, thanks to the wall mount that comes with The Frame, the TV will easily fit right up to the wall. However, this is only one of the solutions: there is still an option to purchase a stand for installing the TV on a table or cabinet.
You should not worry that the TV will not fit into a certain color scheme: you can choose the color of the frame – black, walnut, beige or white – depending on the interior of the room, the season and mood.
One of The Frame’s most exciting new features is Easy Discovery. With its help, you can find any works in the catalog, even by such parameters as color or composition. The pictures you like can be saved to “Favorites” to collect your personal collection.
In addition, Samsung engineers took care of both the environment and the family budget: thanks to the built-in motion sensor, The Frame turns on the “Picture” mode when someone enters the room, and turns it off when everyone leaves the room. So this novelty should not “eat” extra kilowatts. In addition, in art mode, the TV automatically adjusts the brightness depending on the lighting in the room, so the device looks like a real painting.
It is possible to become the owner of a personal art gallery even in a small apartment: The Frame 2018 lineup includes compact models of 43 and 49 inches. Very soon they will appear in Russia, but for now, from 15 to 28 October, they can be issued and receive a piece of art complete with a nice gift – the VL350 wireless audio system, which delivers studio quality sound.