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The e-commerce giant Amazón has started, through its platform in France, the commercialization of a wide range of food products.
On the other side of the Pyrenees, the Seattle company has begun the distribution or line of a range of food references that can put in check the traditional trade in the Gallic country, and perhaps also a little further south.
Last Wednesday, September 23, 2015, 34.000 food references with very interesting prices and covered by promotional campaigns, Amazon.fr opened a grocery and drinks store on its site to finish testing an imminent landing in the juicy food business in the old continent.
The gastronomy store It offers a total of 25 categories ranging from soft drinks, salty snacks, sweets, coffee, tea and cookies, etc., completing it with the range of wines and spirits. It only remains to see what happens with fresh products, a category that has not yet taken off in Europe, for now …
With this great grocery offer, we will cover every moment of consumption. And our goal is to offer low prices every day, with one important element being service.
As an accompaniment to this opening, from its online page, Amazon France offers a select set of 29 items ranging from gourmet baskets, Iberian ham from Pata Negra to chima’s cerveza trapensey.
The American precedent for fresh food
Each filtering bag green trucks Amazon Fresh, which distributes fresh food on the Seattle multinational’s website, began to invade the streets of San Francisco, predicting a resounding success as well as a collapse of the traditional physical store distribution model.
Neither the supermarkets have disappeared, nor Amazon Fresh, has sold everything, but what if it is clear that there is a lot of space for this model of electronic commerce
A metropolis like the Californian one has already given the expected results and the market niche was waiting for someone to reach at least 1% of fresh sales in electronic commerce, since it was starting from a minimum of 0,5% of total food sales.
The specialization of Amazon Fresh is in the service of products such as salads, eggs, meat, fish, etc. at the same time that it also agglutinates the dry product of high expiration as pasta, preserves, nuts, and wine.
It had been operating for 8 years in its small homeland, Seattle, and it is already a reality in the largest cities on the West Coast, Los Angeles, San Francisco, San Diego, and also in the Atlantic !.
Will New York, Philadelphia or New Jersey be the bridge to disembark in Europe? At the moment France is already beginning a replica …
Restaurant food deliveries
To continue expanding its tentacles within the wide range of the food sector, the focus is now on the “Delivery” service of restaurant food, a succulent business, that of home delivery, which in Europe and also in Spain is achieving great growth.
The way of life of the American public is very receptive to this type of service and for some years now in the old continent it has begun to curdle at very high rates, surely due to the lifestyles of the population, especially within the big cities.
At the moment this service is provided again in its birthplace, the city of Seattle, and the name of the Service is Amazon Prime Now, managing to deliver within 1 hour and without delivery cost, since the customer has already paid their fee for belonging to this segment and thus benefit from multiple free deliveries.
Looking for recurrence, it is presumed as the usual dynamic of the “Jeff Bezos” strategy, which will surely be easier for food products, whether made or raw material, since consumer gadgets or books do not They are usually bought so regularly, well except for the eCommerce addicts of the “Yellow Smile ”.