Contents
Those who do not know the brand name “Always” have probably never watched TV at least once in their lives. And certainly not a woman. Since any representative of the fair sex in the age category from 12 to 60 years has used the products of this brand at least once in her life.
The Always brand is part of Procter & Gamble Corporation, a powerful household chemicals giant in the world. Since 1983, Always has occupied its niche in the women’s personal care products market. It was thanks to the brand’s advertising campaigns that such an intimate item as a gasket became known to everyone and stopped embarrassing not only women, but also men on TV screens.
History of the brand
As mentioned above, “Always” is not an independent brand in the market. It is just a small part of Procter & Gamble’s larger structure, along with brands representing disposable baby diapers, shampoos, deodorants and other household and personal care products. Therefore, it is almost impossible to tell about the history of the brand “Always” without reference to other brands of the corporation.
It all started back in 1837, when two businessmen, William Procter and James Gamble, married two sisters and decided to merge their candle and soap businesses.
Such a combination led to success, the business began to actively develop and sales markets increased. By the end of the 19th century, the candle business practically disappeared for obvious reasons, but soap making was booming. The sons of the founders of the company actively promoted the family business both in terms of management and in matters of science. To date, Procter & Gamble operates 17 science labs. One of the first corporation managers invested a lot of money at that time in soap advertising, which allowed them in the future, along with the development of railway communication, to distribute their own products around the world.
The history of the Always brand itself began in 1983, which did not prevent it from becoming an absolute hit and a leader in the world sales of sanitary pads already in 1985. The Russian market of gaskets “Always” was conquered already in the early 90s. The products produced by this brand are the most purchased and popular in their segment around the world. Today’s financial turnover of the brand is already equal to a billion dollars. Such popularity is provided not only by advertising or brand trust – the scientific laboratories of Procter & Gamble work for good reason. In the most uncomfortable periods of life, women want to feel protected, not to think about constant discomfort. This is exactly what pads from “Always” provide. The highest quality and reasonable prices for the brand’s products make its products the most popular among users around the world.
Assortment of goods
In the rhythm of the life of a modern woman, there is no place for calmness and constancy. Ladies move almost non-stop, not only in everyday terms, many of them travel the world for work or to satisfy their own desires. In order not to make a woman today feel even a moment weaker than men, “Always” is constantly improving the range of products for unpleasant critical days, which protects women from thinking about any possible discomfort. “Always” pads breathe well, feel comfortable, do not hinder movement, and have a high-quality design.
The entire product range of “Always” is divided into price categories, individual physiological characteristics, so it is easy for each particular woman to purchase this hygiene item, depending on her requirements and characteristics. Convenience and quality are constantly tested in special laboratories so that products can be improved and updated periodically.
All pads of this brand have high absorbent properties, which vary, depending on the degree of protection offered by the manufacturer. All products consist of many absorbent layers, under which there is a special gel solution that locks moisture into granules and prevents it from escaping. The layers of pads are ultra-thin, they are invisible under clothing and do not hinder movement. All gaskets “Always” are divided into daily and hygienic.
For girls who value design in everything, modern technology offers the “Always” Ultra series. Feminine look and very durable top layer provides active absorption with a completely invisible feeling when wearing a panty liner. The Ultra series is divided into subspecies – Light for days with low discharge, Normal + for standard critical days and Night for night use or in case of heavy discharge.
Panty liners from “Always” also perfectly close the moisture inside, have a comfortable movable design, and are completely intangible when worn. The new “Always” Platinum series has a silky surface that gives a natural freshness when worn. The technologies used for the production of these pads allow not masking, but eliminating unpleasant odors, instantly absorbing and completely retaining moisture inside the pad.
The “Always” Ultra Sensitive range comes in multiple absorbency levels and features a soft, hypoallergenic topsheet that covers each pad. Traditional pads “Always” Classic do not lose their popularity, because their mesh top layer does not wrinkle and provides reliable dryness of the pad surface. Like other products, this series is represented by various subspecies, depending on the intensity of the secretions, and also has a wide adhesive base and large comfortable protective wings.
Place of the brand in the global community
Procter & Gamble Corporation can say that constant control over the quality of its products is “in the blood”. The brand of hygiene products “Always” constantly tests its own products, expanding the range and improving its characteristics. Numerous third-party examinations, comparative evaluations of products with competitors’ products have repeatedly demonstrated that there is only one world leader in the production of feminine hygiene products and it will not change soon.
To date, the Always trademark is represented in countries such as the USA, Russia, Japan, India, Singapore, China, South Korea, Taiwan, the Philippines, Hong Kong, Taiwan, Indonesia, Australia, Italy, Turkey, Portugal and Spain. It is the world leader in feminine hygiene products and constantly expands its horizons through technological breakthroughs and marketing activities. Multibillion-dollar ever-growing profits of the brand indicate that these products are not distinguished by advertising alone – without real comfort and indispensability for modern women, pads would not be able to achieve global success. No one is embarrassed by information about the wings of pads, because Always marketing is built on putting its products into use on a par with toothpaste, which is necessary for every person on the globe.
Advertising and research activities of the brand
Research activity, on which later new productions and promotions are based, has been regularly carried out by the Always trademark since the day of its foundation, as evidenced by the high popularity rating of the brand’s products and billions of turnovers in the world. In 2014, Always brand marketers launched a new marketing program, which in 2015 was supported by the results of research activities in this segment. The developers called the new campaign “Like a Girl”.
The essence of these campaigns was that, thanks to the ongoing Olympic Games, women of any age began to devote a lot of time and energy to sports, which made them feel better and younger at any age. At the same time, one of the accents was the idea that sport has a very favorable effect on the female personal development of young girls and girls.
Always brand institutes conducted a series of studies that demonstrated some of the features of the modern worldview of young women. Among them were social reasons for giving up sports, mythical interpretations of the harmfulness of sports in the physical formation of adolescents, as well as the fact that 70% of women involved in sports feel more confident in all other areas of life.
The introduction of new lines of sanitary pads and panty liners thanks to these programs emphasized that the brand cultivates women’s freedom in every possible way in society, sports activities, and any undertakings.
This philosophy has once again increased the popularity of Always pads and increased their market share.
Where can I buy “Always” products
Internet pharmacy “36,6”
In the assortment of the online pharmacy “36,6” there are many products from the brand “Always”. Here you can find both sanitary pads for critical days, for example, the Classic series with different flow rates, as well as panty liners from the Everyday Large and Platinum Deo Normal Daily series.
Byuteka
The online store of Butek offers its users to buy inexpensive online comfortable panty liners from “Always”. For example, the daily “Always” Normal Duo offered in the assortment of the store is in constant demand due to its high absorbent qualities, which allow you to feel fresh and dry throughout the day. A feature of these pads is that, despite their daily use, they absorb so actively that they are also suitable for the first or last days of menstruation, and their dimensions are completely unnoticeable when worn on linen.
ZDRAVZONA online pharmacy
A huge range of “Always” products is also available in the online pharmacy ZdravZona. The high demand for these products makes it necessary to constantly replenish the current range, so that customers can choose for themselves exactly those products that will most comfortably help them feel on critical days.
Today, among the varieties of products “Always” on the site you can buy products of the Ultra Sensitive category for sensitive skin, Ultra Platinum for leveling unpleasant odors, Ultra for active life throughout the year, including the summer period with a minimum of clothing and maximum movements, Classic for those who prefer to save on hygiene products without sacrificing quality, as well as panty liners.