People who drink alcohol consider themselves more attractive. It is enough to even suggest to someone that the drink you are serving contains “percentages” to improve your sense of value, suggest research published by the Journal of Psychology.
The feeling of attractiveness, therefore, has nothing to do with the “exhilaration” that alcohol causes, but with the public’s perception of the effects of alcohol. This is indicated by the experiments carried out on 123 people by specialists from the universities of Grenoble and Paris and the University of Ohio (USA).
In the first trial in which 19 volunteers were served different drinks, they were asked how they rated their attractiveness, intelligence and originality. At the same time, their blood alcohol level was measured. It turned out that the self-esteem was higher the higher the dose in the body was.
The second experiment involved 94 men who were told that they would be attending alcohol tasting of one of the companies. Some of them did receive drinks, but the rest of the volunteers were served non-alcoholic drinks. However, they were all subjected to the same self-assessment test.
This time it turned out that people who believed they would receive drinks were more optimistic about themselves, whether or not they actually drank alcohol. At the same time, those who were on the “alcohol rush” did not find themselves more attractive than other participants in the same study.
According to prof. Laurent Begue, a social psychologist from Paris, it is not the dose of alcohol that influences our self-esteem, but the belief that alcohol increases our attractiveness.
In his opinion, it results from the fact that drinking alcohol is associated with feasting and spending time in a pleasant way with other people. Also in movies, drinkers are often depicted as rich and seductive.