First, in 2015, “Air Stories” appeared on TV screens – small commercials in which two casually dressed men on a fragile fishing boat examine oxygen tanks with the inscription “Air” and argue: will it be enough for a deep dive. And the slogan sounded like a refrain: “Air” – you drink as you breathe.
At the same time, the word “vodka” did not sound at all at first, but the advertisement was remembered. The videos were modified, supplemented, a laconic blue label appeared in the frame, then a bottle. Vodka itself in the original bottle, shaped like an oxygen cylinder, appeared at the beginning of 2016, and by the end it already occupied 10% of the Ukrainian market.
The lightness, which the manufacturer focuses on, is achieved through an original technique: a kind of waterfall is created at the production site – ready-made vodka falls from a three-meter height into blending containers. During the fall, it is saturated with air, experts say. And it acquires a soft and light taste during “rest” in an oak container, where it is placed for six months.
About the manufacturer
Bayadera Group is the largest Ukrainian alcohol holding and the third largest in Eastern Europe. Created on the basis of a distribution company registered in 1991.
As a manufacturer, Bayadera Group began working in 2001, when it acquired the National Vodka Company Limited Liability Company, which has now become the industry leader. Then the famous winery in Koblevo was attached to the holding, then the Nikolaev Cognac Factory. As a result, Bayadera Group produces all types of traditional alcohol – still and sparkling wines, vodka, tinctures, brandy.
The holding includes the Bayadera Logistic Elite company, which distributes and promotes elite alcohol on the Ukrainian market. She is the exclusive partner and representative in Ukraine of the alcohol giant Diageo, the French companies Remy Cointreau and Moët Hennessy, the German brand Mast-Jägermeister.
The production capacity of National Vodka Company LLC is 15 decaliters per year. The company’s export map includes 000 countries of the world. The case of brands consists of 000 trademarks, the most famous of which are Khlebny Dar, Celsius, Kozatska Rada, Marengo and, of course, Air.
Production features
Only natural ingredients are used: luxury alcohol, softened and filtered water from Cherkasy underground springs, extracts of blackcurrant and lime blossom.
The mixing of water and alcohol occurs at the molecular level, which ensures the impeccable quality of the drink.
To form the perfect vodka flavor, the mixture of alcohol and water is immediately cooled to 2 °C and then purified using quartz sand and charcoal filters.
Extracts of currant and linden flowers are added to the blending container, where vodka “rests” after falling from a height.
Before bottling, the drink undergoes a control multi-stage filtration using silver.
Types of vodka “Air”
“Air” (40%). Crystal clear drink with a light fresh aroma and slightly sweet mild taste. Recommended as an aperitif with ice cubes. It is served chilled to the table. Combines with red and black caviar, salted red fish, seafood. Harmoniously emphasizes the taste of grilled veal or smoked meats.
“Air ICE” (40%). Vodka appeared on the market in 2017. Peppermint alcohol is added to the blend, which gives the aroma refreshing menthol notes and a soft chill aftertaste. An ideal drink for spicy and spicy snacks, meat and fish dishes of Ukrainian, Russian and European cuisine.
