“Age is not a hindrance to style”: how I became a fashion blogger at 63

Her Instagram blog is gaining more and more followers. Each image of our heroine is thought out to the details and created by herself, all models of clothes in the photo are copyrighted. A constant smile and a positive attitude infect with zest for life. As a former accountant, Lyubov Velichko became a fashion designer and blogger, and why age is not a hindrance to creativity – she herself tells.

About blogging

To be honest, I went on Instagram for fun. I decided I needed to show myself. First, a lot of subscribers from our city came, then half unsubscribed. It didn’t bother me – everyone has their own outlook on life. I am very patient and persistent. Over time, I began to spread more vivid images. Again began to criticize. I didn’t react to it at all. On the contrary, I went further, began to make the content even brighter.

I blog myself, without observing any rules, from the heart. In September, like everyone else, before the onset of cold weather, I had a period of “I don’t want to do anything.” Then she began to look for ways to attract subscribers, to participate in marathons of mutual subscriptions. Followers are gone. Interesting: according to statistics, many men watch my posts – more than 70%. People, as it turned out, lack bright colors in everyday life. The comments so far are all positive. Having received such responses, I realized that my path is right. So, we will move on.

But in general, it all started, of course, not now, but much earlier …

About childhood

I was born into a family of railway workers, in a small village in the Perm Territory. Mom worked a lot. My grandparents raised me spoiled and, as they say, “selfish” – and now I would say “self-loving”. The father lived with another family, up the street.

My peers called me “fatherless”, offended me a lot. This was probably the first hardening for me – then I realized that I had to stand firmly on my feet, not succumb to anyone. And… break out of the village.

My relatives did not interfere with this, and after finishing 10 classes, I went to the city of my dreams – Sverdlovsk (now Yekaterinburg).

About family and work

Early in the morning in July 1976, I disembarked from the train on the station platform with a small gray suitcase in my hand. And I started building my life. I have always set goals and achieved them. And I was lucky to meet good people.

I meticulously chose the groom, there were many suitors, but they all did not suit me. She got married and had two children, a son and a daughter. The husband’s family was very good. Our children are excellent, I have invested in them everything that I myself had.

I received two degrees and worked for 23 years at the same address – first as an accountant, then as a chief accountant. To this day, by the way, I have an aversion to paperwork.

About creativity

At 48, I completely changed my life. Gone nowhere. Or rather – in creativity, completely, with his head.

I have been sewing dresses for myself since childhood, from the age of 12. I remember sitting at work in the accounting department, and images of models are spinning in my head. I could hardly wait for the weekend to quickly cut and sew! Show up on Monday in a new outfit – for me it was a common thing. I never looked standard and gray.

Although it was Soviet times, no one drowned out our individuality – at least I did not feel it. Of course, there were also negative moments, but I could not afford to focus on them. There were always a lot of ideas in my head, so the negative was immediately swept aside.

There was a period – I tried to make my art a business. But there was a feeling that I was only wasting my strength into the void. I didn’t want to waste my nerves on making money this way. Freedom is important to me. I want – I create, I don’t want – I can’t be forced …

About the environment

I have always chosen my surroundings consciously. Therefore, probably, now I have no girlfriends from my youth, no friends from work. There are two retired girlfriends, but they are already drawn to me because of their beauty. I share my energy with them, I always have a lot of it!

The rest of my friends and girlfriends are mostly no older than 40 years old: I feel easy and comfortable with them, we are on the same wavelength. They are like moths drawn to my fire. But I do not burn them, but direct them in the right direction.

About appearance

I have always taken care of myself and my figure. And at the age of 45, just when hormonal changes begin, she gained weight. But she did not endure it for long. She quickly took a basin, a broom and went to the bathhouse. I began to arrange sessions for myself for three hours with massage, a steam room and other things – I threw off 12 kg. I changed my wardrobe and no longer allowed myself to gain excess weight.

I always chose only high-quality skin care products: I tried all the good brands. And then one day, at the age of 53, I didn’t like myself. I saw wrinkles in the mirror – and as if I had lost myself. And stayed in this state for about a couple of months.

It’s good that all this happened in the summer. You could drink natural juices, eat fruits and vegetables. And by autumn everything fell into place! In general, I pay a lot of attention to food. I am a vegan, and for almost a year I have not eaten sweet, starchy foods.

Now everyone is massively injecting Botox and doing a lot of other things with themselves. Otherwise, the beauty industry will wither away. But where is the individuality?

I have never done any cosmetic procedures, except for a facial massage, especially some kind of injections. There must be an inner feeling of self-love, you need to accept yourself. You are alone, and there is no one else like you. Wrinkles are inevitable – so be it. But when I talk, my facial expressions are alive and my eyes burn.

About age

I feel like I’m 35 years old. That’s how I “mothballed” myself. We’ll see later! Thank God, I don’t go to doctors at all, I only visit an osteopath once a year.

I don’t like to look back, but every year I live is a different event for me. And let them all be in due time – I definitely would not want to go back to the past and change something there. Everything went as it should have. And it will be as it should be.

In general, I am the most ordinary. In his youth – a girl, in maturity – a woman, wife, mother, and now the grandmother of one granddaughter. And just retired. And personal moments – about the family, about money, as everyone likes to ask us – I will keep to myself.

About the Developer

Love is Great – fashion designer, blogger Her Account.

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