Aesthetic medicine – what do Polish women like most?
Allergan Sp. z o. o Partner presentation

The aesthetic industry has been recording very tangible growth for the last few years. As it turned out, even the pandemic did not inhibit the development and the need for all treatments to improve the appearance. We took a closer look at which technologies and solutions are most often used by women in our country.

Treatments aimed at improving the appearance of the skin are the most popular. There are several major manufacturers on the market that provide specially developed and patented solutions. It is worth analyzing the most important innovations available today in specialized clinics. One of the world’s leading brands in this group is Juvederm®. Remember that we only take into account treatments performed in specialized clinics and only by specialist doctors. Below is a short list and explanation of the most popular treatments offered in the form of injections.

Face fillers – is a range of products containing hyaluronic acid. This substance, as a polysaccharide found in the skin of all living creatures, is responsible for its elasticity and hydration. Over the years, our body has less and less of this relationship, hence the appearance of wrinkles and furrows. This is because hyaluronic acid has the ability to bind water molecules together and the less it is, the drier the skin becomes.

Patented technology is at the forefront in this segment Vycross, combining a combination of high and low molecular weight hyaluronic acid, increasing the degree of cross-linking of its chains. In short, thanks to this solution, we need much less acid introduced into the skin than usual to obtain a satisfactory and lasting effect. After the treatment, the results last up to 24 months.

Improving skin elasticity – Another interesting solution that Polish women like to use is the treatment with the use of the product Juvederm® Love it. This name stands for an injectable preparation that improves skin hydration, smoothness and elasticity. At the same time, it removes fine wrinkles while maintaining its effect for 9 months after one treatment. This product is injected into the face, neck, décolleté and backs of the hands. Product Juvederm® Love it contains lidocaine, thanks to which we have full comfort of the procedure, and in many cases it is a key concern.

Correction and restoration of the volume of parts of the face – is another group of solutions used by Polish women. It is mainly about modeling individual parts of the face. As a result, facial features are more emphasized, sharpened and attractive. These types of treatments involve the administration of hyaluronic acid in the area of, for example, the angle of the jaw or chin – depending on the effect you want to achieve. In this area, it is recommended Juvederm® Volux. The effects of using this preparation last from 18 to 24 months. On the other hand Juvederm® Volume is designed to restore the volume of the central part of the face. Thanks to its unique lifting properties, it restores the volume of the cheeks lost with age, so that it looks completely natural. Subtly recreating the shape, it lifts and firms the given part of the face. The essence of this innovation is to obtain the effect without any operational interference. In addition, we gain more harmonious contours and a refreshed, healthy look.

Revitalization of the eye area – in this area, we use preparations in the form of a smooth gel with an appropriate concentration of hyaluronic acid based on the above-mentioned innovative technology Vycross. The form of a gel allows you to freely use this filler around extremely sensitive places, such as the delicate skin around the eyes. The smooth consistency of the preparation allows you to smooth out unwanted lines and wrinkles, thanks to which the skin regains a young and healthy appearance. Gels are also used around the lips to moisturize and reduce imperfections. Effect after applying the product Juvederm® Vobella lasts up to 12 months after administration.

Smoothing deeper wrinkles – As in the case of minor and superficial imperfections, hyaluronic acid in the form of an injection gel works perfectly well with larger and deeper ones. The doctor injects acid into those places that we want to smooth and rejuvenate. These treatments are most often used around the nasolabial furrows, forehead, lips and eyebrows. Juvederm® Volift is designed to work wherever it is necessary to obtain a natural look and quick and long-lasting effects with the least invasive method of application. This technique allows you to eliminate drooping mouth corners, provide a gentle lifting effect, improve the face oval or increase the volume of the lips. Excellent results are also obtained when increasing the firmness and revitalization of the backs of the hands.

To sum up, Polish women appreciate the most those treatments that, thanks to the appropriate technology or the composition of the substances, in an extremely minimally invasive way give long-lasting effects. They usually avoid the surgical improvement of their body, opting for delicate solutions. Hyaluronic acid is used in many areas and is one of the most-chosen solutions on the market.

Łukasz Bąk – StadlerMedia.pl

Allergan Sp. z o. o Partner presentation

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