Advice from L’Etoile consultants

Work experience in the L’Etoile network: I have been working in the network for 3,5 years.

Favorite product that is sold in the L’Etoile network: luminous matte face tone Nuance “L’etoile selection”. The foundation creates a second skin effect, a natural, natural make-up result, while the coating is stable for 8 hours.

What do you recommend from the novelties of the season for personal care? Eau de parfum Zadig & Voltaire This is her, a French scent with an oriental scent. Combines the bitterness of pink pepper and the sweetness of whipped cream. The scent will complement the evening dress with notes of charm and tenderness.

What unusual customer do you remember? I remember Boris Vasilyevich, a retired lieutenant colonel. A regular customer who always comes with a shopping list for his spouse. A stunning man who always comes in with a smile and a sea of ​​positive emotions. He has the phones of all consultants, he does not forget about the girls’ birthdays, he always congratulates all the holidays. If Boris Vasilyevich came in the morning, it means that the day was a success, his positive charge will last until the evening!

What, in your opinion, are the advantages of L’Etoile stores? In L’Etoile stores, customers are greeted by professional consultants who undergo special training at domestic and international trainings. About 1000 stores in which goods from world brands are exclusively presented: Eisenberg, Burberry, Zadig & Voltaire, Nars, Too Cool For School, Illamasqua, The Plant Base, Thebalm … L’Etoile presents a unique collection of selective perfumery Scent Bibliotheque.

Work experience in the L’Etoile network: 7 months.

Favorite product that is sold in the L’Etoile network: The fragrance is My Burberry, said to be reminiscent of the freshness of London rain and the scent of a wet flower garden.

What do you recommend from the novelties of the season for personal care? Women’s fragrance Zadig & Volter, highlighter The Balm Mary Lou Manizer, Milk Tint for lips Too Cool For School, Shiseido Waso smart cream: moisturizing and even tone, matting base “L’Etoile” selection “.

What unusual customer do you remember? A man who buys two completely opposite fragrances for himself. It is interesting to work with a person who is diverse in his choice of aromas (from light and very fresh aromas to rich heavy ones).

What, in your opinion, are the advantages of L’Etoile stores? Almost everything that can be found in the beauty industry is represented in our store. We have both well-known brands and very “young” ones that our customers try with interest. “L’Etoile” selection “is our advantage, a huge selection of luxury decorative cosmetics at an affordable price, a sea of ​​interesting accessories that you will not find anywhere else, a fragrant bath series in which you can find almost everything and create a special bath ritual for yourself. It is important to note the special microclimate in our stores. We try to create a pleasant and comfortable atmosphere for all customers, so that everyone is satisfied and wants to come again.

Work experience in the L’Etoile network: 16 years.

Favorite product that is sold in the L’Etoile network: Fortunately, there are as many favorite products as there are our customers. For me, these are time-tested cosmetics: mascara, aroma that creates a unique personality, mood, the realization that you are a true woman. In general, the concept of a favorite product is very similar to a relationship with a loved one, it is difficult to explain why you love him, but you love and trust.

What do you recommend from the novelties of the season for personal care? Today I would like to point out a tool that is surely becoming a hit of sales: Smart Fitering Smoother from Shiseido. This serum removes oily shine on the face in seconds, reduces pores and leaves the skin matte. And all day makeup looks like you just put it on. The face looks fresh at any time of the day – you can take a selfie. For a modern, dynamic life and the desire of every woman to look perfect every minute is a godsend. You can forget your phone at home, but Smart never!

What unusual customer do you remember? Well-known people are well remembered – Gennady Khazanov, Semyon Slepakov, Stas Piekha. For me, buyers have acquired common features: as a rule, visitors are trustingly interested in products, but at the same time they themselves know everything and are demanding. Everything is remembered, but the main thing in our work is to remember us. Therefore, we adhere to the rule that there are no boundaries to perfection.

What, in your opinion, are the advantages of L’Etoile stores? Among the priorities of the buyer, it is possible to note: a favorite sales assistant, favorable conditions for the ongoing promotion, and the exclusivity of the brand. But I must say that in today’s competitive environment, it is difficult to draw the line that distinguishes one store chain from another. From communication with customers, it is clear that the format of stores, the availability of popular brands, customer days, motivational programs for customers, gifts for purchases, etc. are similar in many stores, so visitors visit all of them.

But for sales consultants, work in the L’Etoile chain of stores is also a real opportunity to receive training abroad. A good incentive, agree. Therefore, those employees who love work, value it, have the opportunity to study in Paris and not only.

Work experience in the L’Etoile network: 5 years as a store director.

Favorite product that is sold in the network “L’etoile”: My favorite product is the perfume of the French brand ZADIG & VOLTAIRE, which was presented to me at the annual seminar in Paris. A very sensual oriental aroma with a sweetish accord of whipped cream, honey chestnut and vanilla with a distant bitterness. As much as I dislike sweet scents, I fell in love with this one immediately and forever.

What do you recommend from the novelties of the season for personal care? In “L’Etoile” now there is a huge variety of different masks for the face, and for the hair, and for the hands, and even for the legs. I love masks! Since this is a unique express treatment, after them the skin becomes rested and radiant, it is really noticeable! I advise you to try them all, which is what I do every Friday after the work week: I relax by trying a new mask.

What unusual customer do you remember? Most of all, I remember one customer at the age, she looked about 80 years old, but a very well-groomed woman whom I consulted on creams. We got into a conversation with her, and she told me that in Soviet times she worked as the chief commodity expert of the city and that there used to be such wonderful perfumes that are nowhere to be found anywhere. She said that she had used CHANEL N ° 5 all her life, but for many years she had not been able to find them, they say, there is eau de toilette and eau de parfum everywhere, and she wanted perfume – such as before, with a worn-in lid. I told her that we have such! She was very happy and, despite the high cost, bought them, immediately opened the seal on the perfume, applied it to herself and … burst into tears: “You have no idea how happy you made me!”. How nice it was to hear that! At such moments, you understand that you are not working in vain, that you can bring joy and even happiness to people. This is the biggest motivation for me.

What, in your opinion, are the advantages of L’Etoile stores? A varied assortment that is constantly updated and, of course, a highly qualified staff that can bring customers a pleasure from shopping and even happiness.

Work experience in the L’Etoile network: since October 2012.

Favorite product that is sold in the L’Etoile network: There are many favorite products, there is a favorite Shiseido brand.

What do you recommend from the novelties of the season for personal care? I really liked the products of the Korean brand TOO COOL FOR SCHOOL, and the egg mellow cream is popular with my regular customers.

What unusual customer do you remember? Several years ago I consulted a young man of about eighteen. He asked to pick up several items, and at that moment he talked sweetly with someone on the phone, clarifying wishes. I thought he was talking to a girl on the phone, but it turned out that he called his grandmother. I hadn’t seen her for several months, I wanted to visit and with such care and trepidation I picked up gifts. The attitude of the young man to his beloved grandmother did not surprise me, it pleased me more.

What, in your opinion, are the advantages of L’Etoile stores? L’Etoile stores are distinguished by their atmosphere. Our team across the entire network does everything to ensure that every customer, entering the store, feels cared for and attention.

Work experience in the L’Etoile network: I have been working in the network for almost 2 years.

Favorite product that is sold in the L’Etoile network: One of my favorite products, which is sold at L’Etoile, is EISENBERG Soothing and Repairing Cream for the face and skin around the eyes (suitable for my sensitive skin, it is versatile and has a luxurious texture that is instantly absorbed without feeling sticky) , I also really love the double serum in CLARINS (an irreplaceable serum for me, especially in cold weather, with regular use it gives an amazing effect).

What do you recommend from the novelties of the season for personal care? Among the novelties, I would like to propose a new fragrance My Burberry Blush, a very delicate, enveloping fragrance with an unusually beautiful and persistent sillage. This fragrance, as a rule, does not leave indifferent either young girls or older ladies.

What unusual customer do you remember? In fact, each customer is individual and interesting. In our work we have to adapt to their mood and character. Of all the clients, I often think of one client who used to be a regular customer and later left the country. An extraordinary woman who is ready to listen to everything that you tell, about all the novelties and not novelties either. She fell in love with the products and I saw that she enjoyed shopping. Especially the red lipsticks, she had all the shades of red from all the luxury brands we have. And each time she waited for a new red lipstick.

What, in your opinion, are the advantages of L’Etoile stores? L’Etoile stores are distinguished by their assortment, exclusive brands, and, of course, by the motivation for employees.

Work experience in the L’Etoile network: More than 2 years.

Favorite product that is sold in the L’Etoile network: The Too Cool For School brand, and especially the BB-base for the face (moist skin), which perfectly adapts to the complexion, with a large SPF 37 filter, a highlighter and a concealer in one bottle.

What do you recommend from the novelties of the season for personal care? I would recommend Too Cool Multifunctional Emollient Facial Cream (Egg Mellow Cream), 3 in 1 Primer – Moisturizing, Masking Pores and Controlling Sebum (Rules), Curling Mascara (Dinoplatz) with an innovative design of a superelastic brush that accepts three different shapes for even application, incredible volume. I would also recommend the new oriental, floral and at the same time fresh fragrance The One by Dolce & Gabbana, enveloping in its notes of bergamot, peach, jasmine and lily of the valley.

What unusual customer do you remember? Once a woman came to our store, asked about the cheapest shampoo, but something did not suit her and she was about to leave, when I suggested that she get acquainted with the new fragrance My Burberry Blash. And she liked it so much that she bought the largest bottle. And that day we had a special offer – the second bottle came as a gift, she had such a pleasant surprise.

What, in your opinion, are the advantages of L’Etoile stores? Affordable price, luxury and quality, store format, constant profitable promotions, individual approach to the client and, of course, a wide range of goods.

Work experience in the L’Etoile network: 1 year.

Favorite product that is sold in the L’Etoile network: my favorite product is the Scent Bibliotheque: Attar Collection “Khaltat Night”.

What do you recommend from the novelties of the season for personal care? Colds set in, which means that personal care must be chosen more carefully. The first point is moisturizing and nourishing the skin. For body skin care, I would recommend an enriched melting cream from the Italian brand Collistar. The Shiseido brand is ideal for facial skin care, especially the Bio-Performance line and the new Waso series. Decorative cosmetics from the Too cool for school brand will perfectly fit into any cosmetic bag due to its variety, quality and interesting shades. And the most important thing for many is perfume. Attar Collection “Khaltat Night” aroma is remembered by bright notes of cherry and captivating cinnamon.

What unusual customer do you remember? I remember one woman of about 60. She was dressed simply and did not show much interest in anything. When one of the consultants approached her, she rudely asked to leave her alone. But then she asked me something. I began to help her with a choice: first, skin care products, then perfume. We got into a conversation, and she turned out to be not at all what she seemed at first: good-natured, open, sincere; she talked about herself and her work, however, and was not shy in expressions. As a result, she bought several products from Shiseido, a fragrance from Carner Barcelona “Latin Lover”, and a make-up artist did her makeup. Then I was once again convinced: appearance is deceiving. You can find your own approach to everyone.

What, in your opinion, are the advantages of L’Etoile stores? The stores of our network are distinguished by the quality of customer service. I hear reviews a lot. Many people say that our salespeople are friendly and educated. We always get to the point when choosing these or those means. Also, profitable promotions are always held in our network.

Work experience in the L’Etoile network: since October 2016

Favorite product that is sold in the L’Etoile network: Burberry fragrances.

What do you recommend from the novelties of the season for personal care? The new women’s fragrance My Burberry Blash.

What unusual customer do you remember? A young man who asked to pick up a foundation and powder for him. I was surprised because men rarely ask for cosmetics.

What, in your opinion, are the advantages of L’Etoile stores? Great prospects for employees: there is an opportunity to make good money, get experience and study abroad, in Paris. Just beauty!

Work experience in the L’Etoile network: two years.

Favorite product that is sold on the L’Etoile network: Each of us has our own beauty secrets. My must-have at any time of the year is Oasis H2O Intensive Eye Contour Balm. Balm in a convenient stick, you can always take it with you. Perfectly moisturizes, cools eyelid skin, relieves swelling, contains a marine mineral complex, plant extracts and vitamins. Moreover, the product can be used over makeup to relieve eye strain or refresh the look.

What do you recommend from the novelties of the season for personal care? The rhythm of city life, vitamin deficiency is reflected primarily on the face. Dull color, lack of energy is not needed by anyone. Therefore, the seven-day program from Clinigue Fresh Pressed has become a lifesaver for me. The system harnesses the full power of Vitamin C to give skin a fresh look, tone and texture. The perfect solution for the modern woman.

What unusual customer do you remember? It is difficult for me to single out one of the buyers, each one is unique, each purchase is unusual in its own way. For me, as a consultant, it is important that clients come back again and again, trust my advice.

What, in your opinion, are the advantages of L’Etoile stores? In my opinion, the L’Etoile chain of stores is always changing, offering customers new brands, presenting fashion trends in makeup and in face and body care products. Huge representation of brands gives everyone the opportunity to find their own product, aroma. The company does not forget about its employees. This is not only interesting trainings and seminars, but also a unique training program in Paris. In my opinion, there is no such thing anywhere.

Work experience in the L’Etoile network: From November 2015, soon 2 years.

Favorite product that is sold in the L’Etoile network: I can’t imagine myself without an ID Eyebrow marker from L’Etoile selection “, this is probably the most favorite product! Its durability throughout the day and how it can be shaped to shape the eyebrows is amazing!

What do you recommend from the novelties of the season for personal care? The event for our network is the appearance of new Korean brands on the network. This is a new generation cosmetics that gives an instant and excellent effect, has a convenient and beautiful design. The best ratio of price and quality. The brands have only recently appeared in our store, but they are already in great demand and popularity.

What unusual customer do you remember? It was about to close when a lady came into the store. I approached her to clarify how I could help, it turned out that she was going to buy herself a lot of cosmetics, but she did not know what to choose. We literally started a tour of the assortment with her. The customer looked with interest for a long time everything that I offered her, and as time went on, it was time to close the store, and she said with regret: “Probably, I will not find anything for myself with you.” But I really wanted to help her, and without haste I continued the consultation. In the end, we chose everything, the lady was pleased. And the next day I accidentally met her near my house, it turned out that we are neighbors! We laughed and exchanged phone numbers, since then I have been her personal consultant in the store and at home. But her habit of making rounds of the store for a long time and scrupulously remained.

What, in your opinion, are the advantages of L’Etoile stores? Our company occupies a solid leading position in the Russian market and continues to explore new territories. The big difference between our network is the corporate style: a recognizable logo, loyalty and professionalism of our employees, the style of our stores, promotions. We have a huge assortment: products from mass market to luxury category. And there are many pleasant moments for employees – you can climb the career ladder, showing yourself, once a year on a business trip to the city of dreams, Paris! And, of course, the knowledge and experience that our company gives us, they are very valuable.

Work experience in the L’Etoile network: 8 years.

Favorite product that is sold in the L’Etoile network: It is difficult to single out one product, because for many years you have been following new products, you know a lot of interesting information about products. Favorite brands can be noted – these are Eisenberg, Clarins, Chanel, Dior and other luxury brands.

What do you recommend from the novelties of the season for personal care? Legendary Thierry Mugler fragrances that become a guiding star for the most selective client.

What unusual customer do you remember? I always tell the interns this case. Before the New Year, I advised the buyer to take a closer look at the fragrance Fortis Les Liquides Imaginaires, I said that it is a talisman that brings wealth, love, passion. A fragrance that will truly change his life. The man bought a perfume. And what was my surprise when a week later he came with a bouquet of flowers and thanked him for being offered this particular fragrance. In one week, which he used Fortis Les Liquides Imaginaires, he met the love of his life and won an unexpected tender for a large sum.

What, in your opinion, are the advantages of L’Etoile stores? Indeed, there are a large number of competitors on the beauty industry market, and L’Etoile always occupies a leading position, as it is loved by many buyers. We always have advantageous offers, loyalty to each client, gifts, promotions, assortment that any competitor will envy. Also, it should be noted how recently our stores are being transformed in accordance with high European standards. We create an atmosphere of comfort for our clients, so that they feel our love and understand that we are all doing this only for them!

Work experience in the L’Etoile network: I have been working in this excellent company for 2 years and 4 months.

Favorite product that is sold in the L’Etoile network: It is not so easy to say about the best product that is sold at L’Etoile, as each of the products we sell is good in its own way and one does not replace the other in any way. But still, I would like to highlight the “L’Etoile” selection “decorative cosmetics.” In my opinion, it is a bestseller in our store, in no way inferior in quality to luxury brands and is available to any contingent of buyers.

What do you recommend from the novelties of the season for personal care? Our company always pleases us with new products, especially we and our customers are happy with new perfumes. In particular, brands such as Coach, Abercrombie & Fitch, Rochas. Of course, buyers are slightly wary of new products that they did not know before, but we are professionals to skillfully present them to our clients.

What unusual customer do you remember? You can endlessly talk about unusual buyers, since each person is a person with his own character. And yet I remember one woman. We were choosing a perfume for a very long time, and other consultants also joined. She herself did not really know what she needed, but ironically noticed that she was not very constant both in fragrances and in men. We, of course, were a little taken aback, but in the end we picked up a scent to her liking, and she left us happy. Since then she is our regular customer!

What, in your opinion, are the advantages of L’Etoile stores? We are aimed at a wide audience of buyers, of different incomes and different ages. There is no excessive pathos in our stores, and we are close to our customers.

Work experience in the L’Etoile network: I have been working in the network for 4 years.

Favorite product that is sold in the L’Etoile network: Favorite products are Mademoiselle Roshas eau de parfum and L’Etoile selection capillary eyeliner.

What do you recommend from the novelties of the season for personal care? Of the new products, I recommend Shiseido skin care, Waso line. This line is specially designed for young skin. With unique textures, the shorts give a feeling of comfort all day long.

What unusual customer do you remember? There were a lot of unusual buyers for all the time of my work, but I remember a guy of about 30 years old who could not remember the name of the fragrance, and after 20 minutes it dawned on him: “Ferrero Roche”! In fact, “Ferrero Roche” is a candy, and the eau de toilette is called “Jeanfranco Ferre”. It was funny, and the guy himself laughed for a long time.

What, in your opinion, are the advantages of L’Etoile stores? L’Etoile stores are distinguished by their stability – on the market for 20 years, excellent quality of service, since highly qualified specialists work with each client individually, constant field training for various brands. The staff of each store has the opportunity to go to trainings, gain new knowledge and subsequently apply it in working with customers. Training in Paris is provided, this is definitely not in any network. The company gives each of its employees a unique opportunity to visit the beautiful city of Paris. Dreams come true with “L’Etoile”!

Work experience in the L’Etoile network: from July 21, 2013.

Favorite product that is sold in the L’Etoile network: One of my favorite products is Too Cool For School BB Cream (ideal, long-lasting product that evenly covers the surface of the skin).

What do you recommend from the novelties of the season for personal care? As a fan of the Too Cool For School brand recently, I am pleased to offer a moisturizing multifunctional emollient egg face cream that prevents aging of the skin. And also pay attention to the L’Etoile selection mascara, which really is great quality at an affordable price!

What unusual customer do you remember? I remember how several girls, categorically refusing the help of a consultant, tried to feel the aroma of packaged perfumes. Next to them was our regular customer, who joked: “Until you rub the blotter on the boxes of perfume, you can never smell the perfume!” To which the girl, apparently not appreciating the joke, replied: “I have long ago decided on the choice of aroma, and I don’t need a blotter for this.” We often recall this incident with a smile. The main thing is that the client was satisfied!

What, in your opinion, are the advantages of L’Etoile stores? High level of service; professionalism of consultants; a large number of shops; high assortment; shops are located in places convenient for the buyer; profitable promotions; convenient system – customer card; online store; electronic PS (eCARDS); mobile cash desks and self-service terminals; own brand of excellent quality; high salary level; the possibility of training in Paris for the staff.

Work experience in the L’Etoile network: online for 4 years.

Favorite product that is sold in the L’Etoile network: A product that I’ve only heard rave reviews about and which I often recommend choosing is Shiseido Bio-Performance Cream. This is a care product for mature skin, it gives an amazing effect: the skin is rejuvenated, a healthy color appears, dullness goes away, etc.

What do you recommend from the novelties of the season for personal care? Would recommend Clinique exfoliating scrub gommage tonique. Firstly, the product gently and deeply cleanses the skin, secondly, it does it carefully, the skin looks clean and radiant, and thirdly, it has a pleasant aroma.

What unusual customer do you remember? The buyer who danced during the entire consultation.

What, in your opinion, are the advantages of L’Etoile stores? L’Etoile is distinguished by a variety of assortment, the best price, interesting promotions, quality of customer service, motivation for employees, namely, an annual trip to Paris.

Work experience in the L’Etoile network: six months.

Favorite product that is sold in the L’Etoile network: The network “L’Etoile” presents a lot of products that I love. One of the priority brands is Burberry exclusive. For me, their aromas are leaders in persistence and taste. Favorite scent of My Burberry Blush. Insanely beautiful, noble and rich aroma with an insanely beautiful play of facets. This eau de parfum is the embodiment of femininity, sensuality and tenderness. The ideal formula combined with the original design of the bottle will be appreciated by every woman.

What do you recommend from the novelties of the season for personal care? As for the care line, I can single out the recently appeared Too cool for school brand. The Korean brand represents both decorative cosmetics and care products. A must-have for every girl is: 1. Egg Mouse Soap cleansing foam, gently cleans, does not give the effect of tightness. 2. A tonic with a rejuvenating formula that provides constant and long-lasting hydration and a visual reduction in pores. 3. Egg Mellow Cream is an excellent finishing agent for daily cleansing. Its light melting texture will give your skin a velvet effect.

What unusual customer do you remember? I remember the man with whom we picked up women’s eau de parfum. Asking my personal opinion about the scent and personal preferences, he said that scents like mine speak of a woman’s sensuality and passion.

What, in your opinion, are the advantages of L’Etoile stores? A wide variety of exclusive brands, pleasant offers and a friendly atmosphere.

Work experience in the L’Etoile network: 1 year and 2 months.

Favorite product that is sold in the L’Etoile network: Favorite product – Burbbery.

What do you recommend from the novelties of the season for personal care? By the beginning of the season, I recommend new items for this fall – a new fragrance from Burberry Blush, a new line of Shiseido WASO, gloss with incredible shades from Dior Liguid.

What unusual customer do you remember? In the summer, a customer came to buy perfume. I helped her with a choice, offered more additional products that the girl really liked. The customer asked for my phone number, and now, if she needs to clarify something about the assortment, inquire about promotions or consult, she calls me.

What, in your opinion, are the advantages of L’Etoile stores? The main distinguishing feature of the network is a trip to Paris! The stores offer a wide range of services and products offered to customers. The network does not stand still – there is a change of old products for new brands and brands that are not in other chains. Thank you L’Etoile for the team spirit! I love L’Etoile!